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The internet has become the most widely adopted medium in the world and building a solid online presence is one of the pillars every successful modern business needs. With virtually unlimited opportunities, every brand has the chance to establish itself as a leader in the industry and quickly attract new customers. However, like with every business strategy, building a solid online presence requires a great deal of planning and attention to detail. Here are Creative Catalysts top 7 rules for building a solid brand following online:

1) Setup Clear Goals

Are you looking for a short-term spike in your online popularity or are you willing to dedicate more time, as well as resources, to develop benefits in the long-run? Every aspect of your online marketing strategy needs to help you reach closer to your business goals, so strategically plan how exactly you can gain the maximum benefits.

2 ) Create Strong Communication Platforms

The very first and most obvious thing you must have to succeed online is a website. This is the place where your online following can learn more about your brand and what you have to offer. It’s also a place where you can engage and communicate, so well-researched content can really make a difference. If you don’t know where to start, you can always consider hiring a professional service to do it for you.

3) Solid Online Presence Requires Constant Efforts

Online marketing is one of the fastest-changing industries in the world today and if you expect to succeed by implementing a particular set of changes, you can’t be further from the truth. Effective online marketing requires ongoing efforts and constant optimization.

4) Add Value for Your Followers

There is no way to establish solid online presence without providing value to your customers. Whether it’s via website content, newsletters or social media publications, it should never be 100% all about your business. Promoting truly valuable content, no matter the source, is all it takes to establish yourself as an industry authority.

5) Don’t be Afraid of Social Media

Social media is probably one of the most controversial topics in every business’s online marketing strategyit can easily bring new customers, but it can just as easily turn them away if not executed properly. You don’t need to have a Facebook page or a Twitter account just for the sake of having one, instead pick up a few (typically up to three) social networks and focus on consistently publishing valuable content to these.

6) Solid Online Presence is Built From Relationships

Setting up a good platform and/or several social media profiles will not get you even an inch closer to building a solid online presence. The key to success here is to build relationships with people in the industry and the best way to do that is to participate in relevant groups or discussions, where your opinion will be noticed.

7) Measure Your Performance

There are many tools that allow you to gain insights on the effectiveness of your online marketing strategy and you need to employ at least one. There is no way to build solid online presence without measuring the impact from your actions. Popular tools like Google Analytics are great for monitoring website traffic and there are many social media analytics applications. The more data you gather for your online marketing efforts, the faster you will find the method that works best in your case.

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