When it comes to marijuana, many will avoid the subject because of the legal grey area. However, CBD is much different from psychoactive THC, as it can offer different medicinal qualities without the ‘high’ sensation delivered by THC.
However, despite CBD being legal, it’s still important to market products and services in the right way.
When selling any form of supplement or CBD project, it’s important that a business doesn’t get up with some of the bogus claims being and ensuring it sticks to the facts.
Social Media is Often a No-Go
One of the main obstacles facing those who deal in CBD is the lack of opportunities available on social platforms such as Facebook.
A popular social network channel can often be a huge flare to search engines, but Facebook often dismisses advertising that relates to CBD products, as it’s far too complex as an industry to overlook.
This doesn’t mean that SEO isn’t a viable option, it just needs to be approached in a different way.
The Steps that Can Be Taken
Any company looking for online success will need some form of a marketing campaign. Simply launching the site and hoping for the best often means turnover is slow if it generates at all.
Solid content is a must for CBD companies, but it’s important that content states the facts and makes citations whenever possible.
Simply riding the coat-tails of some of the more questionable claims being made could result in Google looking at your website unfavourably,
Another important factor to consider is the user-experience on offer. As well as having a solid desktop experience, it’s also important to ensure that the website is tailored to meet the requirements of mobile users.
It’s also important to ensure that the website can load within three seconds, otherwise, visitors could move onto another webpage.
This may not be too serious during the early days, but over time this could cost a company a lot in relation to conversions.
Why Hire an SEO Professional?
Although a lot of the work can be carried out by the business itself, it will often come with some form of cost.
For some, the may be using up time allocated for other tasks, whereas others may have an in-house SEO time that’s becoming too costly for the marketing campaigns being produced.
Outsourcing SEO work not only frees up time for a business, but it also ensures that only the most relevant tactics are being used.
As the SEO industry, one is always advancing, it’s always beneficial to have a true professional to hand that can work to both your budget and requirements.
If you’re currently looking to market your CBD product but want some further advice about the best approach then why not get in touch with NXTWEB to discuss your requirements in more detail.