Successful PPC For
Auto Parts Suppliers

Auto Parts PPC Campaign Went From Break-Even To
400% ROI With 30% Lower Budget

Overview

0 %

More Leads With
A 1/3 Less Budget.

Went From Break
Even To 4 Times ROI

Fewer Adverts,
More Success

About
The Client

Classic Bike Parts Cheshire sell high-quality British motorcycle parts and spares sourced from trusted UK suppliers, offering a range of vintage spares for small replacements or full restorations. Using years of experience, they ensure that they provide customers with advice and support regarding parts and restoration support.

The Challenge

This client had been with another agency and was not achieving the results that they were hoping for, they approached us to take over the campaign in aim for it to perform better and achieve the results required. When we reviewed the campaign, it was heavily automated which restricts the success to start with. We then had to act upon the reviews by altering the strategy to work and achieve successful results. Classic Bike Parts Cheshire wanted to receive more relevant traffic to their website to increase the conversions.

Our Strategy

After analysing the results, we closed down 48 out of 50 advertisements that they had running at one time. We understood what a good lead for the client was which defines their expectations from the clients that are visiting their website. We analysed the market and refined the 2 adverts based on the client’s preferable lead, competition and targeting relevant clients that are more likely to generate business.

The adverts needed to be optimised with relevant keywords to target people searching for the relevant topics and to increase the traffic to the new website. AdWords pay per click helped to increase the awareness to the targeted clientele about the website by advertising when the user searches for terms that are relevant to the company and its products.

AdWords pay per click helped to increase the awareness of the targeted clientele about the website by displaying the advertisement when the user searches for terms that are relevant to the company and its products.

The Results

Classic Bike Parts Cheshire approached us to take over their campaign to be more successful. By cutting down the number of live adverts we improved the quality meaning they could be more effective by maintaining the same spend but 9 times more business. By targeting relevant keywords to reach the potential clients it increased the ROI by 400%.