PPC Advertising Success for Auto Parts Suppliers

The UK’s specialist PPC agency for auto parts suppliers. NXTWEB are the team with a proven track record delivering growth in competitive online auto parts, motorbike parts and auto accessories markets.

For any successful company in the automotive niche today, merely having an online presence is no longer enough. In a highly competitive retail market like auto parts, there’s little point in maintaining an expensive ecommerce store if no one can find it. That’s where an experienced digital marketing team with a proven track record in automotive sectors comes in! Continue reading to see how successful paid advertising campaigns can still be today, to transform an ambitious classic bike parts brand in Google and Bing.

Overview

More Leads With
A 1/3 Less Budget.

0 %

Went From Break
Even To 4 Times ROI

Fewer Adverts,
More Success

About
The Client

Classic Bike Parts Cheshire sell high-quality British motorcycle parts and spares sourced from trusted UK suppliers, offering a range of vintage spares for small replacements or full restorations. Using years of experience, they ensure that they provide customers with advice and support regarding parts and restoration support.

The Challenge

This client had been with another agency and was not achieving the results that they were hoping for, they approached us to take over the campaign in aim for it to perform better and achieve the results required. When we reviewed the campaign, it was heavily automated which restricts the success to start with. We then had to act upon the reviews by altering the strategy to work and achieve successful results. Classic Bike Parts Cheshire wanted to receive more relevant traffic to their website to increase the conversions.

Our Strategy

After analysing the results, we closed down 48 out of 50 advertisements that they had running at one time. We understood what a good lead for the client was which defines their expectations from the clients that are visiting their website. We analysed the market and refined the 2 adverts based on the client’s preferable lead, competition and targeting relevant clients that are more likely to generate business.

The adverts needed to be optimised with relevant keywords to target people searching for the relevant topics and to increase the traffic to the new website. AdWords pay per click helped to increase the awareness to the targeted clientele about the website by advertising when the user searches for terms that are relevant to the company and its products.

AdWords pay per click helped to increase the awareness of the targeted clientele about the website by displaying the advertisement when the user searches for terms that are relevant to the company and its products.

The Results

Classic Bike Parts Cheshire approached us to take over their campaign to be more successful. By cutting down the number of live adverts we improved the quality meaning they could be more effective by maintaining the same spend but 9 times more business. By targeting relevant keywords to reach the potential clients it increased the ROI by 400%.

Turbocharge Your Automotive Marketing for Instant Results!

Partner with a next-level digital marketing agency with a proven track record of success in the auto parts niche. Automotive industry PPC marketing is an instant method to deliver visitors to your website that are likely to convert into a sale or lead.

Real World Success Stories

At NXTWEB, we take pride in delivering results-driven digital marketing solutions for businesses in Chester and London. Here are some case studies of our work across various services:

Success Story of Asbestos Justice

Challenge:

Asbestos Justice sought to improve their online performance after an unsuccessful partnership with another agency. Their goal was to increase website traffic and conversions.

Solution:

NXTWEB implemented a focused SEO and PPC strategy to attract relevant traffic. They targeted specific keywords to enhance the website’s visibility and ran AdWords pay-per-click campaigns.

Results:

40% reduction in budget while generating 33% more leads.
Increased lead value from £2-4K to £6-10K.
Significant growth in website traffic and cases.

Success Story of Reader’s Digest

Challenge:

Reader’s Digest faced technical SEO challenges, causing lower search rankings and decreased organic traffic. They needed to enhance their SEO performance.

Solution:

NXTWEB conducted a thorough SEO analysis, identifying areas for improvement. They implemented a new SEO approach targeting the desired audience and performing comprehensive keyword analysis.

Results:

Organic traffic nearly doubled within 16 months.
Achieved the highest level in Google Search Console.
Significant increase in keyword rankings, setting new records.

Success Story of Olivers & Co Solicitors

Challenge:

Oliver & Co asked us to enhance their website’s commercial awareness and attract more relevant users to generate business. We accomplished this by refining keywords to emphasize the commercial aspect, making it more likely to generate leads.

Solution:

We refined primary, service, and content management keywords to retarget relevant users via AdWords. By boosting commercial department awareness and targeting relevant users, we generated more leads through AdWords pay-per-click advertising.

Results:

When Oliver & Co approached us requiring more leads, they were generating on average 4 leads a month and since receive an average of 25 leads a month. Their ROI increased by 4 times throughout the campaign meaning that they generated the required business and more for the campaign to be successful.

Success Story of WMCW

Challenge:

The challenge was to create a user-friendly website for WhatmyClaimWorth, ensuring their clients received comprehensive, honest, and specialized representation.

Solution:

To address this challenge, we chose WordPress and Elementor, two potent web development tools. WordPress provided a user-friendly platform with customization and live updates.

Results:

Following implementation, the website successfully met its goals. Clients enjoyed a user-friendly experience with clear content presentation on various devices.

These success stories illustrate how NXTWEB marketing efforts helped businesses overcome challenges and achieve impressive results

Brands We Work With

We take immense pride in our collaborations with a diverse range of industry-leading brands and businesses. Our commitment to excellence has earned us the trust and partnership of these organisations. Here are some of the brands our team has had the privilege to work with:

Clients Feedback

Discover what our clients have to say about their experience working with NXTWEB. Read feedbacks from businesses like yours who have seen real results with our digital marketing solutions.

Our Team

Get to know the faces behind NXTWEB! Our team is comprised of talented individuals with diverse backgrounds and expertise in digital marketing. Learn more about the professionals who are dedicated to helping your business succeed. 

Shaun

Digital Marketing Manager

Anoop

Web UI/UX
Designer & Developer

Hassan

Website Projects Manager

Pete

PPC Manager

Bob

Sales & Marketing Executive

Martin

SEO Manager

Our Clients

Please have a look at what our clients have to say

Brands

The Brands We Are Helping To Grow

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Let’s Get Started

Ready to take your business to new heights with NXTWEB? Simply fill out the form below, and one of our friendly team members will be in touch with you shortly to discuss your goals and how we can help. Alternatively, you can give us a call or send us an email – we’re always happy to chat!

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Your digital marketing partner if you want More Leads, More Sales and More Clients

PPC Advertising Success for Auto Parts Suppliers

The UK’s specialist PPC agency for auto parts suppliers. NXTWEB are the team with a proven track record delivering growth in competitive online auto parts, motorbike parts and auto accessories markets.

Overview

AboutThe Client

The Challenge

Our Strategy

The Results

Turbocharge Your Automotive Marketing for Instant Results!

Real World Success Stories​

Success Story of Asbestos Justice

Success Story of Reader’s Digest

Success Story of Olivers & Co Solicitors

Success Story of WMCW

Brands We Work With

Clients Feedback

Oliver & Co Solicitors

Reader's Digest UK

Asbestos Justice

Oliver & Co Solicitors

Our Team

Our Clients

Brands

Claim Your Free Digital Marketing Review

Let’s Get Started

Your NXT Best Decision

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Chester Office

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Real World Success Stories