47% growth organic growth in the first month of our SEO strategy implementation.
Major increase in Google Search Console KPIs
Ranked in Google for over 100k new keyword.
We began by analysing their SEO performance over the past 1 to 3 years, identifying areas needing improvement such as broken links, page speed, and backlinks. An evaluation of Google Search Console and Google Analytics also contributed to our strategy. To identify opportunities for Reader’s Digest’s SEO enhancement, we conducted a competitor analysis of their performance relative to their competitors. Our resulting SEO strategy and keyword action plan were based on thorough analysis of recommended keywords. Through keyword research, we implemented a new SEO approach that effectively targeted their desired audience. This strategy involved comprehensive manual auditing and keyword analysis across over 60 pages while adhering to the established SEO plan.
Our research revealed that their keyword scope had shrunk by 70k keywords in Semrush, therefore performing below expectations, prior to our involvement. Despite these challenges, after beginning implementation in the fourth month of research and analysis, we observed a subsequent increase of over 100k keywords within a month. This surge pushed their performance to unprecedented levels, setting new records for Reader’s Digest in terms of organic/SEO performance. With organic traffic nearly doubling since September, we were able to achieve the highest level in Google Search Console within 16 months. Notably, the top three keywords for Reader’s Digest, which stood at 1436 on August 22nd, have risen to 2149 thus far in October. Our success has spanned all facets of Reader’s Digest’s digital marketing endeavours.
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