Oliver & Co - Medical Negligence PPC

Key Results

Overview of the Project

Oliver & Co reached out to us with the objective of driving targeted traffic to their website and optimising keywords to boost conversions. The task at hand was particularly intricate due to the complex nature of their business, encompassing diverse family-related issues. We needed to strategise effectively to identify profitable cases within this complex landscape.

The Challenge

Navigating the multifaceted aspects of Oliver & Co’s business, especially in the realm of family-related matters, presented a challenge. We had to map these complexities to ensure the identification of cases with the potential for profitability.

Our Strategy

We began by optimising the keywords ensuring that when Oliver & Co’s target audience searched for relevant topics, the advertisements appeared in appropriate places on the search engine. Additionally, we implemented AdWords pay per click, which enabled us to target relevant keywords and display the website where these keywords held significance. By doing so, we increased the visibility of Oliver & Co and its products.

The Results

Since our involvement, Oliver & Co’s website has seen a significant increase in traffic with over 35% more clicks. By honing in on relevant keywords and strategically showcasing advertisements to users conducting relevant searches, we were able to drive more meaningful conversions. This outcome not only created further exposure for Oliver & Co, but also contributed towards significant business growth.