Conversion rate optimisation focuses on increasing the conversions on a website by enhancing it to encourage website visitors to take the desired action (for example: filling a form or becoming a customer). The process involves understanding your users journey through the site and what is stopping them from moving through your site, before then content […]
A heat map is a visual graph that uses colour to show varying degrees of a certain metric, representing the engagement on a page. It uses a hot and cold system, showing hot when sections have high interactions and cold when they are low. What is heat mapping marketing? Heat maps are a useful tool […]
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