From Keywords to Customers
With Strategic Keyword Research.

Discover how keyword research can drive targeted traffic and boost conversions. In today’s digital landscape, understanding the power of keywords is the cornerstone of effective online marketing. Keywords are the bridge between your business and potential customers, guiding them to your website and influencing their decisions.

Effective keyword research isn’t just about selecting keywords at random. It’s about understanding your audience, competition, and the digital landscape. When done strategically, it helps you

Understanding
Keyword Research

Keyword research is the process of identifying the words and phrases that people use when searching online. It's the foundation of effective online marketing because it helps you understand what your potential customers are looking for and how they're searching for it. 

Imagine if you knew the exact words your ideal customers were typing into search engines. You could tailor your website content, blog posts, and marketing campaigns to match those words. That's the power of keyword research—it allows you to speak your customers' language and meet them where they are.

Why Strategic Keyword
Research Matters

Strategic keyword research goes beyond just identifying keywords;
it's about turning data into actionable insights. When you strategically research and select keywords, you're essentially setting the direction for your entire online marketing strategy. 

These keywords become the building blocks of your SEO efforts, content creation, and online advertising campaigns. They guide you in creating content that resonates with your audience, optimizing your website for search engines, and ultimately, driving targeted traffic to your site.

Keyword Research Tools and Resources

Google Keyword Planner

A free tool that provides keyword ideas, search volume data, and competition insights.

Semrush

A comprehensive SEO tool that offers keyword research, competitive analysis, and site audit features.

Ahrefs

Known for its robust backlink analysis, Ahrefs also offers keyword research capabilities.

Moz Keyword Explorer

Moz’s tool provides keyword suggestions, difficulty scores, and SERP analysis.

Ubersuggest

A free tool for keyword research and SEO analysis.

KeywordTool.io

Generate keyword ideas from Google’s autocomplete feature.

Free Download: Learn the art of keyword research with a feline twist. Discover how to choose the right keywords that make your website purr with success, all while gaining tips and insights from our very own keyword-savvy cat companion.

Step-by-Step Research Process

Step

01

Identify Your Niche

Start by understanding your niche and target audience. What topics or products are you offering, and who is your ideal customer?

Step

02

Brainstorm Keywords

Begin with brainstorming sessions to generate a list of potential keywords related to your niche.

Step

03

Competitor Analysis

Study your competitors and identify keywords they are ranking for. Tools like SEMrush or Ahrefs can be immensely helpful.

Step

04

Keyword Selection

Choose keywords that align with your business goals and have a good balance of search volume and competition.

Step

05

Content Creation

Develop high-quality content around your selected keywords, including blog posts, landing pages, or product descriptions.

Step

06

Monitoring and Adjusting

Continuously monitor the performance of your keywords and adjust your strategy as needed.

What the Pros Say

Determining which keywords and phrases are most worthwhile to target by examining the quantity of search volume, the difficulty required to rank and the likely conversion rate of visitors with those keywords. Using metrics for each of these, SEOs can help build a plan for specific targeting of terms worth earning rankings. Read more about this article

Rand Fishkin
CEO and Co-Founder of Moz

The keywords you target must be relevant to your website and target audience. Think about the topics related to your industry or business that your audience is likely to search on the Internet. Use a tool like Ubersuggest to find and select the best keywords for those topics. Read more about this article

Neil Patel
Co-Founder of NP Digital

Successful SEO starts with keyword research. Moz’s Cyrus Shepard reminds us that you need to rank for what people are actually searching for, not what you think they’re searching for. That means truly understanding exactly what a keyword is, and prioritizing keywords by potential. Read more about this article

Cyrus Shepard
SEO strategist

Ready to Elevate Your Online Presence? Contact Our SEO Experts Today!

Real-World Success Stories

Success Story of Asbestos Justice

Challenge:

Asbestos Justice sought to improve their online performance after an unsuccessful partnership with another agency. Their goal was to increase website traffic and conversions.

Solution:

NXTWEB implemented a focused SEO and PPC strategy to attract relevant traffic. They targeted specific keywords to enhance the website’s visibility and ran AdWords pay-per-click campaigns.

Results:

40% reduction in budget while generating 33% more leads.
Increased lead value from £2-4K to £6-10K.
Significant growth in website traffic and cases.

Success Story of Hartey Wealth Management

Challenge:

Hartey Wealth Management struggled with ineffective SEO strategies from previous agencies. They needed a new approach to generate leads and sales.

Solution:

NXTWEB designed and executed a successful SEO strategy focusing on targeted keywords. The new strategy delivered over £1 million in new investments within 6 months and a 330% return on investment.

Results:

£1 million in new investment in just 6 months.
A 330% return on investment.
Dramatic improvement in search engine rankings.

Success Story of Reader’s Digest

Challenge:

Reader’s Digest faced technical SEO challenges, causing lower search rankings and decreased organic traffic. They needed to enhance their SEO performance.

Solution:

NXTWEB conducted a thorough SEO analysis, identifying areas for improvement. They implemented a new SEO approach targeting the desired audience and performing comprehensive keyword analysis.

Results:

Organic traffic nearly doubled within 16 months.
Achieved the highest level in Google Search Console.
Significant increase in keyword rankings, setting new records.

These success stories illustrate how NXTWEB’s SEO and digital marketing efforts helped businesses overcome challenges and achieve impressive results in UK

At NXTWEB, we take immense pride in our collaborations with a diverse range of industry-leading brands and businesses in London. Our commitment to excellence has earned us the trust and partnership of these esteemed organizations. Here are just a few of the brands we’ve had the privilege to work with: