From Keywords to Customers
With Strategic Keyword Research.

Discover how keyword research can drive targeted traffic and boost conversions. In today’s digital landscape, understanding the power of keywords is the cornerstone of effective online marketing. Keywords are the bridge between your business and potential customers, guiding them to your website and influencing their decisions.

Effective keyword research isn’t just about selecting keywords at random. It’s about understanding your audience, competition, and the digital landscape. When done strategically, it helps you
Keyword Research

Keyword Research

Keyword research is the process of identifying the words and phrases that people use when searching online. It's the foundation of effective online marketing because it helps you understand what your potential customers are looking for and how they're searching for it.

Imagine if you knew the exact words your ideal customers were typing into search engines. You could tailor your website content, blog posts, and marketing campaigns to match those words. That's the power of keyword research—it allows you to speak your customers' language and meet them where they are.

Keyword Research Tools and Techniques
SEO Keyword Research Strategies Explained

Why Strategic Keyword
Research Matters

Strategic keyword research goes beyond just identifying keywords;
it's about turning data into actionable insights. When you strategically research and select keywords, you're essentially setting the direction for your entire online marketing strategy.

These keywords become the building blocks of your SEO efforts, content creation, and online advertising campaigns. They guide you in creating content that resonates with your audience, optimizing your website for search engines, and ultimately, driving targeted traffic to your site.

Keyword Research Tools and Resources

google keyword planner

Google Keyword Planner

A free tool that provides keyword ideas, search volume data, and competition insights.
semrush tool


A comprehensive SEO tool that offers keyword research, competitive analysis, and site audit features.
ahrefs tool


Known for its robust backlink analysis, Ahrefs also offers keyword research capabilities.

Moz Keyword Explorer

Moz’s tool provides keyword suggestions, difficulty scores, and SERP analysis.


A free tool for keyword research and SEO analysis.

Generate keyword ideas from Google’s autocomplete feature.

Free Download: Learn the art of keyword research with a feline twist. Discover how to choose the right keywords that make your website purr with success, all while gaining tips and insights from our very own keyword-savvy cat companion.

Step-by-Step Research Process



Identify Your Niche
Start by understanding your niche and target audience. What topics or products are you offering, and who is your ideal customer?


Brainstorm Keywords
Begin with brainstorming sessions to generate a list of potential keywords related to your niche.


Competitor Analysis
Study your competitors and identify keywords they are ranking for. Tools like SEMrush or Ahrefs can be immensely helpful.


Keyword Selection
Choose keywords that align with your business goals and have a good balance of search volume and competition.


Content Creation
Develop high-quality content around your selected keywords, including blog posts, landing pages, or product descriptions.


Monitoring and Adjusting
Continuously monitor the performance of your keywords and adjust your strategy as needed.

What the Pros Say

Determining which keywords and phrases are most worthwhile to target by examining the quantity of search volume, the difficulty required to rank and the likely conversion rate of visitors with those keywords. Using metrics for each of these, SEOs can help build a plan for specific targeting of terms worth earning rankings. Read more about this article

Rand Fishkin
CEO and Co-Founder of Moz

The keywords you target must be relevant to your website and target audience. Think about the topics related to your industry or business that your audience is likely to search on the Internet. Use a tool like Ubersuggest to find and select the best keywords for those topics. Read more about this article

Neil Patel
Co-Founder of NP Digital

neil patel

Successful SEO starts with keyword research. Moz’s Cyrus Shepard reminds us that you need to rank for what people are actually searching for, not what you think they’re searching for. That means truly understanding exactly what a keyword is, and prioritizing keywords by potential. Read more about this article

Cyrus Shepard
SEO strategist

Real World Success Stories​

At NXTWEB, we take pride in delivering results-driven digital marketing solutions for businesses in Chester and London. Here are some case studies of our work across various services:

Success Story of Asbestos Justice

Asbestos Justice sought to improve their online performance after an unsuccessful partnership with another agency. Their goal was to increase website traffic and conversions.
NXTWEB implemented a focused SEO and PPC strategy to attract relevant traffic. They targeted specific keywords to enhance the website’s visibility and ran AdWords pay-per-click campaigns.
  • 40% reduction in budget while generating 33% more leads.
  • Increased lead value from £2-4K to £6-10K.
  • Significant growth in website traffic and cases.

Success Story of Reader’s Digest


Reader’s Digest faced technical SEO challenges, causing lower search rankings and decreased organic traffic. They needed to enhance their SEO performance.


NXTWEB conducted a thorough SEO analysis, identifying areas for improvement. They implemented a new SEO approach targeting the desired audience and performing comprehensive keyword analysis.

  • Organic traffic nearly doubled within 16 months.
  • Achieved the highest level in Google Search Console.
  • Significant increase in keyword rankings, setting new records.

Success Story of Olivers & Co Solicitors

Oliver & Co asked us to enhance their website’s commercial awareness and attract more relevant users to generate business. We accomplished this by refining keywords to emphasize the commercial aspect, making it more likely to generate leads.
We refined primary, service, and content management keywords to retarget relevant users via AdWords. By boosting commercial department awareness and targeting relevant users, we generated more leads through AdWords pay-per-click advertising.
When Oliver & Co approached us requiring more leads, they were generating on average 4 leads a month and since receive an average of 25 leads a month. Their ROI increased by 4 times throughout the campaign meaning that they generated the required business and more for the campaign to be successful.

Success Story of WMCW


The challenge was to create a user-friendly website for WhatmyClaimWorth, ensuring their clients received comprehensive, honest, and specialized representation.


To address this challenge, we chose WordPress and Elementor, two potent web development tools. WordPress provided a user-friendly platform with customization and live updates.


Following implementation, the website successfully met its goals. Clients enjoyed a user-friendly experience with clear content presentation on various devices.

These success stories illustrate how NXTWEB marketing efforts helped businesses overcome challenges and achieve impressive results

Brands We Work With

We take immense pride in our collaborations with a diverse range of industry-leading brands and businesses. Our commitment to excellence has earned us the trust and partnership of these organisations. Here are some of the brands our team has had the privilege to work with:

Clients Feedback

Discover what our clients have to say about their experience working with NXTWEB. Read feedbacks from businesses like yours who have seen real results with our digital marketing solutions.

Oliver & Co Solicitors

We’ve been working with Shaun and Pete at NXT Web for some time for our PPC campaign, and have always found them to be helpful, approachable, and knowledgeable. They are easy to work with and have spent time learning about what we do for our clients, to be able to use this knowledge to improve the PPC campaigns. Highly recommended. (Kerry Goulden of Oliver & Co Solicitors)

Reader's Digest UK

We've been working with Shaun and Erin at NxtWeb now for over 6 months, and find them friendly, knowledgeable and always on hand to give support and advice. With their expert help we've enhanced understanding across our team with bespoke training, and we have seen significant improvements in our online performance. A pleasure to do business with them, and very efficient.

Asbestos Justice

We have gone on to instruct NXTWEB to create new websites, SEO and PPC for Oliver & Co. They have been doing the PPC for Asbestos Justice since September 2019, and what we have noticed since NXTWEB has taken over, is that instead of spending £5000/month generating cases for us, we are now spending £3000/month for more cases and much better quality leads..

Oliver & Co Solicitors

NXTWEB has been looking after our SEO at Hartey Wealth and has been doing a fantastic job. The clear communication and explaining skills make it easy to understand a very complex subject! More importantly, the results have been much more than I imagined they could be. Anyone who needs SEO work should call NXTWEB immediately.

Our Team

Get to know the faces behind NXTWEB! Our team is comprised of talented individuals with diverse backgrounds and expertise in digital marketing. Learn more about the professionals who are dedicated to helping your business succeed.

Our Clients

Please have a look at what our clients have to say


The Brands We Are Helping To Grow

Claim Your Free Digital Marketing Review

Interested in a free review of your SEO, Adwords or Website?

Let’s Get Started

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