From Keywords to Customers
With Strategic Keyword Research.

Discover how keyword research can drive targeted traffic and boost conversions. In today’s digital landscape, understanding the power of keywords is the cornerstone of effective online marketing. Keywords are the bridge between your business and potential customers, guiding them to your website and influencing their decisions.

Effective keyword research isn’t just about selecting keywords at random. It’s about understanding your audience, competition, and the digital landscape. When done strategically, it helps you

Understanding
Keyword Research

Keyword research is the process of identifying the words and phrases that people use when searching online. It's the foundation of effective online marketing because it helps you understand what your potential customers are looking for and how they're searching for it. 

Imagine if you knew the exact words your ideal customers were typing into search engines. You could tailor your website content, blog posts, and marketing campaigns to match those words. That's the power of keyword research—it allows you to speak your customers' language and meet them where they are.

Why Strategic Keyword
Research Matters

Strategic keyword research goes beyond just identifying keywords;
it's about turning data into actionable insights. When you strategically research and select keywords, you're essentially setting the direction for your entire online marketing strategy. 

These keywords become the building blocks of your SEO efforts, content creation, and online advertising campaigns. They guide you in creating content that resonates with your audience, optimizing your website for search engines, and ultimately, driving targeted traffic to your site.

Keyword Research Tools and Resources

Google Keyword Planner

A free tool that provides keyword ideas, search volume data, and competition insights.

Semrush

A comprehensive SEO tool that offers keyword research, competitive analysis, and site audit features.

Ahrefs

Known for its robust backlink analysis, Ahrefs also offers keyword research capabilities.

Moz Keyword Explorer

Moz’s tool provides keyword suggestions, difficulty scores, and SERP analysis.

Ubersuggest

A free tool for keyword research and SEO analysis.

KeywordTool.io

Generate keyword ideas from Google’s autocomplete feature.

Free Download: Learn the art of keyword research with a feline twist. Discover how to choose the right keywords that make your website purr with success, all while gaining tips and insights from our very own keyword-savvy cat companion.

Step-by-Step Research Process

Step

01

Identify Your Niche

Start by understanding your niche and target audience. What topics or products are you offering, and who is your ideal customer?

Step

02

Brainstorm Keywords

Begin with brainstorming sessions to generate a list of potential keywords related to your niche.

Step

03

Competitor Analysis

Study your competitors and identify keywords they are ranking for. Tools like SEMrush or Ahrefs can be immensely helpful.

Step

04

Keyword Selection

Choose keywords that align with your business goals and have a good balance of search volume and competition.

Step

05

Content Creation

Develop high-quality content around your selected keywords, including blog posts, landing pages, or product descriptions.

Step

06

Monitoring and Adjusting

Continuously monitor the performance of your keywords and adjust your strategy as needed.

What the Pros Say

Determining which keywords and phrases are most worthwhile to target by examining the quantity of search volume, the difficulty required to rank and the likely conversion rate of visitors with those keywords. Using metrics for each of these, SEOs can help build a plan for specific targeting of terms worth earning rankings. Read more about this article

Rand Fishkin
CEO and Co-Founder of Moz

The keywords you target must be relevant to your website and target audience. Think about the topics related to your industry or business that your audience is likely to search on the Internet. Use a tool like Ubersuggest to find and select the best keywords for those topics. Read more about this article

Neil Patel
Co-Founder of NP Digital

Successful SEO starts with keyword research. Moz’s Cyrus Shepard reminds us that you need to rank for what people are actually searching for, not what you think they’re searching for. That means truly understanding exactly what a keyword is, and prioritizing keywords by potential. Read more about this article

Cyrus Shepard
SEO strategist

Real World Success Stories

At NXTWEB, we take pride in delivering results-driven digital marketing solutions for businesses in Chester and London. Here are some case studies of our work across various services:

Success Story of Asbestos Justice

Challenge:

Asbestos Justice sought to improve their online performance after an unsuccessful partnership with another agency. Their goal was to increase website traffic and conversions.

Solution:

NXTWEB implemented a focused SEO and PPC strategy to attract relevant traffic. They targeted specific keywords to enhance the website’s visibility and ran AdWords pay-per-click campaigns.

Results:

40% reduction in budget while generating 33% more leads.
Increased lead value from £2-4K to £6-10K.
Significant growth in website traffic and cases.

Success Story of Reader’s Digest

Challenge:

Reader’s Digest faced technical SEO challenges, causing lower search rankings and decreased organic traffic. They needed to enhance their SEO performance.

Solution:

NXTWEB conducted a thorough SEO analysis, identifying areas for improvement. They implemented a new SEO approach targeting the desired audience and performing comprehensive keyword analysis.

Results:

Organic traffic nearly doubled within 16 months.
Achieved the highest level in Google Search Console.
Significant increase in keyword rankings, setting new records.

Success Story of Olivers & Co Solicitors

Challenge:

Oliver & Co asked us to enhance their website’s commercial awareness and attract more relevant users to generate business. We accomplished this by refining keywords to emphasize the commercial aspect, making it more likely to generate leads.

Solution:

We refined primary, service, and content management keywords to retarget relevant users via AdWords. By boosting commercial department awareness and targeting relevant users, we generated more leads through AdWords pay-per-click advertising.

Results:

When Oliver & Co approached us requiring more leads, they were generating on average 4 leads a month and since receive an average of 25 leads a month. Their ROI increased by 4 times throughout the campaign meaning that they generated the required business and more for the campaign to be successful.

Success Story of WMCW

Challenge:

The challenge was to create a user-friendly website for WhatmyClaimWorth, ensuring their clients received comprehensive, honest, and specialized representation.

Solution:

To address this challenge, we chose WordPress and Elementor, two potent web development tools. WordPress provided a user-friendly platform with customization and live updates.

Results:

Following implementation, the website successfully met its goals. Clients enjoyed a user-friendly experience with clear content presentation on various devices.

These success stories illustrate how NXTWEB marketing efforts helped businesses overcome challenges and achieve impressive results

Brands We Work With

We take immense pride in our collaborations with a diverse range of industry-leading brands and businesses. Our commitment to excellence has earned us the trust and partnership of these organisations. Here are some of the brands our team has had the privilege to work with:

Clients Feedback

Discover what our clients have to say about their experience working with NXTWEB. Read feedbacks from businesses like yours who have seen real results with our digital marketing solutions.

Our Team

Get to know the faces behind NXTWEB! Our team is comprised of talented individuals with diverse backgrounds and expertise in digital marketing. Learn more about the professionals who are dedicated to helping your business succeed. 

Shaun

Digital Marketing Manager

Anoop

Web UI/UX
Designer & Developer

Hassan

Website Projects Manager

Pete

PPC Manager

Bob

Sales & Marketing Executive

Martin

SEO Manager

Our Clients

Please have a look at what our clients have to say

Brands

The Brands We Are Helping To Grow

Claim Your Free Digital Marketing Review

Interested in a free review of your SEO, Adwords or Website?

Let’s Get Started

Ready to take your business to new heights with NXTWEB? Simply fill out the form below, and one of our friendly team members will be in touch with you shortly to discuss your goals and how we can help. Alternatively, you can give us a call or send us an email – we’re always happy to chat!

Your NXT Best Decision

About

Your digital marketing partner if you want More Leads, More Sales and More Clients

From Keywords to CustomersWith Strategic Keyword Research.

Understanding Keyword Research

Why Strategic Keyword Research Matters

Keyword Research Tools and Resources

Google Keyword Planner

Semrush

Ahrefs

Moz Keyword Explorer

Ubersuggest

KeywordTool.io

Step-by-Step Research Process

01

02

03

04

05

06

What the Pros Say

Real World Success Stories​

Success Story of Asbestos Justice

Success Story of Reader’s Digest

Success Story of Olivers & Co Solicitors

Success Story of WMCW

Brands We Work With

Clients Feedback

Oliver & Co Solicitors

Reader's Digest UK

Asbestos Justice

Oliver & Co Solicitors

Our Team

Our Clients

Brands

Claim Your Free Digital Marketing Review

Let’s Get Started

Your NXT Best Decision

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Chester Office

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Services

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From Keywords to Customers
With Strategic Keyword Research.

Understanding
Keyword Research

Why Strategic Keyword
Research Matters

Real World Success Stories