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From Keywords to Customers
With Strategic Keyword Research.

Discover how keyword research can drive targeted traffic and boost conversions. In today’s digital landscape, understanding the power of keywords is the cornerstone of effective online marketing. Keywords are the bridge between your business and potential customers, guiding them to your website and influencing their decisions.

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Effective keyword research isn’t just about selecting keywords at random. It’s about understanding your audience, competition, and the digital landscape. When done strategically, it helps you
Keyword Research

Understanding
Keyword Research

Keyword research is the process of identifying the words and phrases that people use when searching online. It's the foundation of effective online marketing because it helps you understand what your potential customers are looking for and how they're searching for it.


Imagine if you knew the exact words your ideal customers were typing into search engines. You could tailor your website content, blog posts, and marketing campaigns to match those words. That's the power of keyword research—it allows you to speak your customers' language and meet them where they are.

Keyword Research Tools and Techniques
SEO Keyword Research Strategies Explained

Why Strategic Keyword
Research Matters

Strategic keyword research goes beyond just identifying keywords;
it's about turning data into actionable insights. When you strategically research and select keywords, you're essentially setting the direction for your entire online marketing strategy.


These keywords become the building blocks of your SEO efforts, content creation, and online advertising campaigns. They guide you in creating content that resonates with your audience, optimizing your website for search engines, and ultimately, driving targeted traffic to your site.

Keyword Research Tools and Resources

google keyword planner

Google Keyword Planner

A free tool that provides keyword ideas, search volume data, and competition insights.
semrush tool

Semrush

A comprehensive SEO tool that offers keyword research, competitive analysis, and site audit features.
ahrefs tool

Ahrefs

Known for its robust backlink analysis, Ahrefs also offers keyword research capabilities.

Moz Keyword Explorer

Moz’s tool provides keyword suggestions, difficulty scores, and SERP analysis.

Ubersuggest

A free tool for keyword research and SEO analysis.

KeywordTool.io

Generate keyword ideas from Google’s autocomplete feature.

Free Download: Learn the art of keyword research with a feline twist. Discover how to choose the right keywords that make your website purr with success, all while gaining tips and insights from our very own keyword-savvy cat companion.

Step-by-Step Research Process

Step

01

Identify Your Niche
Start by understanding your niche and target audience. What topics or products are you offering, and who is your ideal customer?
Step

02

Brainstorm Keywords
Begin with brainstorming sessions to generate a list of potential keywords related to your niche.
Step

03

Competitor Analysis
Study your competitors and identify keywords they are ranking for. Tools like SEMrush or Ahrefs can be immensely helpful.
Step

04

Keyword Selection
Choose keywords that align with your business goals and have a good balance of search volume and competition.
Step

05

Content Creation
Develop high-quality content around your selected keywords, including blog posts, landing pages, or product descriptions.
Step

06

Monitoring and Adjusting
Continuously monitor the performance of your keywords and adjust your strategy as needed.

What the Pros Say

Determining which keywords and phrases are most worthwhile to target by examining the quantity of search volume, the difficulty required to rank and the likely conversion rate of visitors with those keywords. Using metrics for each of these, SEOs can help build a plan for specific targeting of terms worth earning rankings. Read more about this article

Rand Fishkin
CEO and Co-Founder of Moz

The keywords you target must be relevant to your website and target audience. Think about the topics related to your industry or business that your audience is likely to search on the Internet. Use a tool like Ubersuggest to find and select the best keywords for those topics. Read more about this article

Neil Patel
Co-Founder of NP Digital

neil patel

Successful SEO starts with keyword research. Moz’s Cyrus Shepard reminds us that you need to rank for what people are actually searching for, not what you think they’re searching for. That means truly understanding exactly what a keyword is, and prioritizing keywords by potential. Read more about this article

Cyrus Shepard
SEO strategist

Real Results. Real Clients.

Our clients choose NXTWEB for one reason, results.
Explore our success stories to see how we’ve helped brands grow through data-driven marketing.
Here are some case studies of our work across various services:

Endeavour Education | E-Learning Platform Development

Cunninghams Rugs Website Redesign Case Study

Gabriel Kitchens Website Design Case Study

CWAC Social Media Case Study

Reader’s Digest UK Social Media Case Study

Gabriel Kitchens Case Study

Oliver & Co – Claim Calc

WhatmyClaimWorth – Website

Reader’s Digest SEO

Oliver & Co – Family Law PPC

 Asbestos Justice version 2

Lovespoons Website Case Study #2

Premier Accounts Website Case Study #3

Pureis SEO Case Study

Oliver & Co SEO Case Study

Softgames SEO Case Study

Hartey Wealth Management SEO Case Study

The Welsh Lovespoon Center SEO Case Study

Lovespoons Website Case Study

Pulsar Computing Website Case Study

Hartey Wealth Management Website Case Study

Asbestos Justice SEO Case Study

Ellis & Co Website Case Study

Fast Sale Florida Website Case Study

Oliver & Co PPC Case Study

Turtle Covers Advanced PPC Campaign

Classic Bike Parts Cheshire PPC Case Study

Sheepers PPC Case Study

Asbestos Justice Website Case Study

Asbestos Justice PPC Case Studies
View All Case Studies

Brands We Work With

We take immense pride in our collaborations with a diverse range of industry-leading brands and businesses. Our commitment to excellence has earned us the trust and partnership of these organisations. Here are some of the brands our team has had the privilege to work with:

Clients Feedback

Discover what our clients have to say about their experience working with NXTWEB. Read feedbacks from businesses like yours who have seen real results with our digital marketing solutions.

Oliver & Co Solicitors

We’ve been working with Shaun and Pete at NXT Web for some time for our PPC campaign, and have always found them to be helpful, approachable, and knowledgeable. They are easy to work with and have spent time learning about what we do for our clients, to be able to use this knowledge to improve the PPC campaigns. Highly recommended. (Kerry Goulden of Oliver & Co Solicitors)

Reader's Digest UK

We've been working with Shaun and Erin at NxtWeb now for over 6 months, and find them friendly, knowledgeable and always on hand to give support and advice. With their expert help we've enhanced understanding across our team with bespoke training, and we have seen significant improvements in our online performance. A pleasure to do business with them, and very efficient.

Asbestos Justice

We have gone on to instruct NXTWEB to create new websites, SEO and PPC for Oliver & Co. They have been doing the PPC for Asbestos Justice since September 2019, and what we have noticed since NXTWEB has taken over, is that instead of spending £5000/month generating cases for us, we are now spending £3000/month for more cases and much better quality leads..

Oliver & Co Solicitors

NXTWEB has been looking after our SEO at Hartey Wealth and has been doing a fantastic job. The clear communication and explaining skills make it easy to understand a very complex subject! More importantly, the results have been much more than I imagined they could be. Anyone who needs SEO work should call NXTWEB immediately.

Click Here For All Reviews

Let’s Get Started

Ready to take your business to new heights with NXTWEB? Simply fill out the form below, and one of our friendly team members will be in touch with you shortly to discuss your goals and how we can help. Alternatively, you can give us a call or send us an email – we’re always happy to chat!

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