Keyword research is the process of identifying the words and phrases that people use when searching online. It's the foundation of effective online marketing because it helps you understand what your potential customers are looking for and how they're searching for it.
Imagine if you knew the exact words your ideal customers were typing into search engines. You could tailor your website content, blog posts, and marketing campaigns to match those words. That's the power of keyword research—it allows you to speak your customers' language and meet them where they are.
Strategic keyword research goes beyond just identifying keywords;
it's about turning data into actionable insights. When you strategically research and select keywords, you're essentially setting the direction for your entire online marketing strategy.
These keywords become the building blocks of your SEO efforts, content creation, and online advertising campaigns. They guide you in creating content that resonates with your audience, optimizing your website for search engines, and ultimately, driving targeted traffic to your site.
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The keywords you target must be relevant to your website and target audience. Think about the topics related to your industry or business that your audience is likely to search on the Internet. Use a tool like Ubersuggest to find and select the best keywords for those topics. Read more about this article
Co-Founder of NP Digital
Successful SEO starts with keyword research. Moz’s Cyrus Shepard reminds us that you need to rank for what people are actually searching for, not what you think they’re searching for. That means truly understanding exactly what a keyword is, and prioritizing keywords by potential. Read more about this article
Hartey Wealth Management struggled with ineffective SEO strategies from previous agencies. They needed a new approach to generate leads and sales.
NXTWEB designed and executed a successful SEO strategy focusing on targeted keywords. The new strategy delivered over £1 million in new investments within 6 months and a 330% return on investment.
Reader’s Digest faced technical SEO challenges, causing lower search rankings and decreased organic traffic. They needed to enhance their SEO performance.
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We’ve been working with Shaun and Pete at NXT Web for some time for our PPC campaign, and have always found them to be helpful, approachable, and knowledgeable. They are easy to work with and have spent time learning about what we do for our clients, to be able to use this knowledge to improve the PPC campaigns. Highly recommended. (Kerry Goulden of Oliver & Co Solicitors)
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We have gone on to instruct NXTWEB to create new websites, SEO and PPC for Oliver & Co. They have been doing the PPC for Asbestos Justice since September 2019, and what we have noticed since NXTWEB has taken over, is that instead of spending £5000/month generating cases for us, we are now spending £3000/month for more cases and much better quality leads..
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