Web Design Success for Solicitors Law Firm Website Redesign Resulting in… - Ellis & Co.

Specialist UK web design agency for solicitors and law firms. The team of strategists, designers and marketers at NXTWEB have a proven track record delivering growth for solicitors in competitive online markets.

In today’s competitive search market for legal providers, simply having a nice-looking website is no longer enough for an ambitious solicitor’s firm to reach their maximum potential audience. In fact, location-based keywords for solicitors are amongst the most competitive of all local services. If you’re looking for the most qualified digital marketing experts to transform your online presence in the legal niche, you’re in the right place. The team here at NXTWEB have a proven track record of delivering new websites and web redesign services for solicitors that both look the business and generate more business. Continue reading this case study to see how we help ambitious solicitors, law firms and other legal providers, to reach more clients in their area via a highly performing website.

Technologies Used




Responsive Design


Ellis & Co approached us to construct a website that improved the user experience of the previous site. To do this, the content needed to be displayed in a clearer form to make it easier for users to read and digest the information. By designing the website in a simple structure that did not overload the users it was likely to encourage them to read and find out what Ellis & Co have to offer them increasing the conversion rates. Iconography was implemented to create easily digestible summaries of the textual content that also creates a way for users to remember the content too.


WordPress and Elementor both have a free icon library that can be used to find relevant icons for the content and unify icons across the website. Icons are a highly valuable feature to use on a website, delivering benefits such as displaying a summarised message to the users in a visual representation and breaking up the textual content. It is easier for users to digest and remember content that is displayed visually. By displaying the core message of the text as an icon allows the user to interpret it quickly and know whether they want, need or should read the actual text. An added benefit to icons is that they enhance the aesthetics of the website.


WordPress is a streamlined, simplistic website development software, centralising everything needed to create a professional and customised website in one place. The editor on WordPress displays the website development visually meaning it was efficient to design and review as the developers work to ensure they have it to the best standard before sharing it with Ellis & Co for the review. The easy navigation of the editor made it straightforward to put together a website using professional features that are responsive for different devices.

Although Ellis & Co do not require immediate edits regularly, when they do require updates this can be addressed straight away as WordPress allows live editing. All edits can be reviewed using the responsive preview to ensure that they meet the requirements of the different devices.

The key benefit of WordPress is the simplicity which allows the website to be developed, launched online and updated quickly. The wide range of plugins enable features for all needs and requirements to customise the site specifically to meet the objectives.

WordPress is a trusted website development platform meaning that the website can be found by Google and help towards the ranking.


WordPress’s leading advanced website development platform, Elementor offers an easy implementation process for creating simple but professional and customised websites in one space. It provides features that can be used as they are or modified to meet Ellis & Co’s specific requirements in order to increase the chances of achieving the objectives.

Responsive Design​

The website is designed to be reactive to different devices, WordPress and Elementor allow responsive previews so that we can ensure the design or edits work within the responsive designs on all devices. This means that this can be checked and updated regularly throughout the development and maintenance stages.

So that the website is consistently meeting the user experience on all devices, each element on the website is sized responsively.

The Client

Ellis & Co are a solicitor firm specialising in private client legal services with the key service being conveyancing. Alongside their long history in legal services and experience, they ensure they have a high standard of communication, approachability and integrity throughout their services.

UK Web Design Pioneers Delivering Success for Solicitors!

The UK team with a proven track record of web design success in the legal sector. Specialist digital marketing agency experienced in delivering results for a range of solicitors, law firms and legal service providers.
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Real World Success Stories​

At NXTWEB, we take pride in delivering results-driven digital marketing solutions for businesses in Chester and London. Here are some case studies of our work across various services:

Success Story of Asbestos Justice

Asbestos Justice sought to improve their online performance after an unsuccessful partnership with another agency. Their goal was to increase website traffic and conversions.
NXTWEB implemented a focused SEO and PPC strategy to attract relevant traffic. They targeted specific keywords to enhance the website’s visibility and ran AdWords pay-per-click campaigns.
  • 40% reduction in budget while generating 33% more leads.
  • Increased lead value from £2-4K to £6-10K.
  • Significant growth in website traffic and cases.

Success Story of Reader’s Digest


Reader’s Digest faced technical SEO challenges, causing lower search rankings and decreased organic traffic. They needed to enhance their SEO performance.


NXTWEB conducted a thorough SEO analysis, identifying areas for improvement. They implemented a new SEO approach targeting the desired audience and performing comprehensive keyword analysis.

  • Organic traffic nearly doubled within 16 months.
  • Achieved the highest level in Google Search Console.
  • Significant increase in keyword rankings, setting new records.

Success Story of Olivers & Co Solicitors

Oliver & Co asked us to enhance their website’s commercial awareness and attract more relevant users to generate business. We accomplished this by refining keywords to emphasize the commercial aspect, making it more likely to generate leads.
We refined primary, service, and content management keywords to retarget relevant users via AdWords. By boosting commercial department awareness and targeting relevant users, we generated more leads through AdWords pay-per-click advertising.
When Oliver & Co approached us requiring more leads, they were generating on average 4 leads a month and since receive an average of 25 leads a month. Their ROI increased by 4 times throughout the campaign meaning that they generated the required business and more for the campaign to be successful.

Success Story of WMCW


The challenge was to create a user-friendly website for WhatmyClaimWorth, ensuring their clients received comprehensive, honest, and specialized representation.


To address this challenge, we chose WordPress and Elementor, two potent web development tools. WordPress provided a user-friendly platform with customization and live updates.


Following implementation, the website successfully met its goals. Clients enjoyed a user-friendly experience with clear content presentation on various devices.

These success stories illustrate how NXTWEB marketing efforts helped businesses overcome challenges and achieve impressive results

Brands We Work With

We take immense pride in our collaborations with a diverse range of industry-leading brands and businesses. Our commitment to excellence has earned us the trust and partnership of these organisations. Here are some of the brands our team has had the privilege to work with:

Clients Feedback

Discover what our clients have to say about their experience working with NXTWEB. Read feedbacks from businesses like yours who have seen real results with our digital marketing solutions.

Oliver & Co Solicitors

We’ve been working with Shaun and Pete at NXT Web for some time for our PPC campaign, and have always found them to be helpful, approachable, and knowledgeable. They are easy to work with and have spent time learning about what we do for our clients, to be able to use this knowledge to improve the PPC campaigns. Highly recommended. (Kerry Goulden of Oliver & Co Solicitors)

Reader's Digest UK

We've been working with Shaun and Erin at NxtWeb now for over 6 months, and find them friendly, knowledgeable and always on hand to give support and advice. With their expert help we've enhanced understanding across our team with bespoke training, and we have seen significant improvements in our online performance. A pleasure to do business with them, and very efficient.

Asbestos Justice

We have gone on to instruct NXTWEB to create new websites, SEO and PPC for Oliver & Co. They have been doing the PPC for Asbestos Justice since September 2019, and what we have noticed since NXTWEB has taken over, is that instead of spending £5000/month generating cases for us, we are now spending £3000/month for more cases and much better quality leads..

Oliver & Co Solicitors

NXTWEB has been looking after our SEO at Hartey Wealth and has been doing a fantastic job. The clear communication and explaining skills make it easy to understand a very complex subject! More importantly, the results have been much more than I imagined they could be. Anyone who needs SEO work should call NXTWEB immediately.

Our Team

Get to know the faces behind NXTWEB! Our team is comprised of talented individuals with diverse backgrounds and expertise in digital marketing. Learn more about the professionals who are dedicated to helping your business succeed.

Our Clients

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The Brands We Are Helping To Grow

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