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Gabriel Kitchen Website Design Case Study

Overview of the Project

Gabriel Kitchen Design is a bespoke kitchen design company based in Chester, UK. Founded by Stu Millard, the company specializes in creating high-quality, custom kitchens tailored to individual client needs, focusing on UK-made cabinets, affordable luxury, and exceptional craftsmanship. Gabriel Kitchen website faced several key challenges with their previous website: it was outdated, lacked modern design elements, and did not reflect the brand’s bespoke, high-quality offerings. The user experience was poor, with cumbersome navigation and a non-responsive design, making it difficult for users to explore the site, especially on mobile devices. Additionally, the site had limited online presence due to poor SEO, and it failed to effectively showcase their portfolio, which impacted their ability to attract new clients.

Solutions

01

Modern, Responsive Website:
We completely overhauled the previous website design, focusing on creating a sleek, modern layout that reflects Gabriel Kitchen Design’s bespoke services. The redesign prioritized clean lines, elegant typography, and ample white space, ensuring the site exudes a sense of luxury and professionalism. This new layout not only enhances the visual appeal but also facilitates a more intuitive user journey, making it easier for visitors to explore the services and portfolio.

02

Streamlined Navigation
To improve the user experience, we restructured the site’s architecture, implementing a more straightforward navigation system. The new menu is clearly organized, allowing users to easily access different sections of the site, such as services, portfolio, and testimonials. This restructuring reduces the time visitors spend searching for information, enhancing their overall experience and increasing the likelihood of conversion.

03

User-Friendly Interface
The redesign also focused on simplifying the user journey. We achieved this by creating clear, accessible menus and strategically placing calls-to-action (CTAs) throughout the site. These CTAs guide users towards key actions, such as booking a consultation or viewing the portfolio, without overwhelming them with too many options at once.

04

Case Studies and Testimonials
To further build credibility, we included detailed case studies and client testimonials. The case studies provide in-depth looks at previous projects, highlighting the design process, challenges, and final outcomes. Testimonials from satisfied clients reinforce the brand’s reputation for delivering high-quality, bespoke kitchen designs, and are strategically placed throughout the site to influence potential clients positively.

05

Highlighting Unique Selling Points
We emphasized Gabriel Kitchen Design’s unique selling points (USPs), such as their commitment to UK-made cabinets, bespoke design services, and the affordable luxury they offer. These USPs are highlighted throughout the site, particularly on the homepage and services pages, to differentiate the brand from competitors and appeal to their target audience.

06

SEO Optimization
To improve the site’s visibility in search engines, we conducted a thorough keyword analysis, identifying terms and phrases relevant to Gabriel Kitchen Design’s services. We then strategically integrated these keywords into the website’s content, including headings, body text, and meta descriptions. This targeted approach helps the site rank higher for searches related to bespoke kitchen design and similar services.

Technologies Used

WordPress

Elementor

Responsive Design

ui-design

UI UX design

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We take immense pride in our collaborations with a diverse range of industry-leading brands and businesses. Our commitment to excellence has earned us the trust and partnership of these organisations. Here are some of the brands our team has had the privilege to work with:

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Oliver & Co Solicitors

We’ve been working with Shaun and Pete at NXT Web for some time for our PPC campaign, and have always found them to be helpful, approachable, and knowledgeable. They are easy to work with and have spent time learning about what we do for our clients, to be able to use this knowledge to improve the PPC campaigns. Highly recommended. (Kerry Goulden of Oliver & Co Solicitors)

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We've been working with Shaun and Erin at NxtWeb now for over 6 months, and find them friendly, knowledgeable and always on hand to give support and advice. With their expert help we've enhanced understanding across our team with bespoke training, and we have seen significant improvements in our online performance. A pleasure to do business with them, and very efficient.

Asbestos Justice

We have gone on to instruct NXTWEB to create new websites, SEO and PPC for Oliver & Co. They have been doing the PPC for Asbestos Justice since September 2019, and what we have noticed since NXTWEB has taken over, is that instead of spending £5000/month generating cases for us, we are now spending £3000/month for more cases and much better quality leads..

Oliver & Co Solicitors

NXTWEB has been looking after our SEO at Hartey Wealth and has been doing a fantastic job. The clear communication and explaining skills make it easy to understand a very complex subject! More importantly, the results have been much more than I imagined they could be. Anyone who needs SEO work should call NXTWEB immediately.

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