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Reader's Digest UK Social U Media Case Study

Reader's Digest UK Social Media Case Study

About Client

Reader’s Digest UK came to us because they were struggling to get noticed on social media.
 They were getting little engagement with their content, so they approached us asking for advice to become more appealing on social media and to create content that will come across more engaging to their target audience to increase reach across the social media channnels.
reader's digest UK about

What We Did For Reader's Digest UK

01

Reader’s Digest Boosts Reach

After conducting a competitor analysis, we recommended to Reader’s Digest that they posted across four platforms to gather a wider target audience – Facebook, Instagram, Twitter and Pinterest, with Facebook as the priority due to the nature of their target audience (primarily 55+)

02

Reviving the ‘Word of the Day
We also noticed they used to do a ‘word of the day’ on Facebook which we recommended they pick up again as it encourages their audience to engage

03

Transforming Content
We started making visual posts that were more relevant to their articles rather than the stock images they were using before

04

Strategic Timing
We also picked the optimal times they would be posted to make sure it was reaching their target audience

05

Drive Engagement & Attract Newcomers
We also implemented some ‘competitions’ and followers had to comment and share to enter, which encouraged engagement and more newcomers
reader's digest uk competition

Competition example

By running on-social media only competitions, we managed to get a huge amount of reach and engagement for Reader’s Digest.

Magazine Posts

Consistency is key to keeping people engaged, so with each new magazine issue we made sure a post went out advertising this.
reader's digest uk magazine
reader's digest uk social media engagement

Engaging

Alongside word of the day, we implemented weekly joke and quote posts to keep people engaged

Magazine Content

We picked out the relevant articles in Reader’s Digest’s magazine to post out on the platforms to try and boost engagement rates.
reader's digest uk magazine content

Facebook Results Reader's Digest UK

Before

After

Instagram Results Reader's Digest UK

Before

After

x Results Reader's Digest UK

Before

Before

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Real World Success Stories​

At NXTWEB, we take pride in delivering results-driven digital marketing solutions for businesses in Chester and London. Here are some case studies of our work across various services:

Success Story of Asbestos Justice

Challenge:
Asbestos Justice sought to improve their online performance after an unsuccessful partnership with another agency. Their goal was to increase website traffic and conversions.
Solution:
NXTWEB implemented a focused SEO and PPC strategy to attract relevant traffic. They targeted specific keywords to enhance the website’s visibility and ran AdWords pay-per-click campaigns.
Results:
  • 40% reduction in budget while generating 33% more leads.
  • Increased lead value from £2-4K to £6-10K.
  • Significant growth in website traffic and cases.

Success Story of Reader’s Digest

Challenge:

Reader’s Digest faced technical SEO challenges, causing lower search rankings and decreased organic traffic. They needed to enhance their SEO performance.

Solution:

NXTWEB conducted a thorough SEO analysis, identifying areas for improvement. They implemented a new SEO approach targeting the desired audience and performing comprehensive keyword analysis.

Results:
  • Organic traffic nearly doubled within 16 months.
  • Achieved the highest level in Google Search Console.
  • Significant increase in keyword rankings, setting new records.

Success Story of Olivers & Co Solicitors

Challenge:
Oliver & Co asked us to enhance their website’s commercial awareness and attract more relevant users to generate business. We accomplished this by refining keywords to emphasize the commercial aspect, making it more likely to generate leads.
Solution:
We refined primary, service, and content management keywords to retarget relevant users via AdWords. By boosting commercial department awareness and targeting relevant users, we generated more leads through AdWords pay-per-click advertising.
Results:
When Oliver & Co approached us requiring more leads, they were generating on average 4 leads a month and since receive an average of 25 leads a month. Their ROI increased by 4 times throughout the campaign meaning that they generated the required business and more for the campaign to be successful.

Success Story of WMCW

Challenge:

The challenge was to create a user-friendly website for WhatmyClaimWorth, ensuring their clients received comprehensive, honest, and specialized representation.

Solution:

To address this challenge, we chose WordPress and Elementor, two potent web development tools. WordPress provided a user-friendly platform with customization and live updates.

Results:

Following implementation, the website successfully met its goals. Clients enjoyed a user-friendly experience with clear content presentation on various devices.

These success stories illustrate how NXTWEB marketing efforts helped businesses overcome challenges and achieve impressive results in UK

Brands We Work With

We take immense pride in our collaborations with a diverse range of industry-leading brands and businesses in London & Chester. Our commitment to excellence has earned us the trust and partnership of these organizations. Here are some of the brands we’ve had the privilege to work with:

Clients Feedback

Discover what our clients have to say about their experience working with NXTWEB. Read feedbacks from businesses like yours who have seen real results with our digital marketing solutions.

Oliver & Co Solicitors

We’ve been working with Shaun and Pete at NXT Web for some time for our PPC campaign, and have always found them to be helpful, approachable, and knowledgeable. They are easy to work with and have spent time learning about what we do for our clients, to be able to use this knowledge to improve the PPC campaigns. Highly recommended. (Kerry Goulden of Oliver & Co Solicitors)

Reader's Digest UK

We've been working with Shaun and Erin at NxtWeb now for over 6 months, and find them friendly, knowledgeable and always on hand to give support and advice. With their expert help we've enhanced understanding across our team with bespoke training, and we have seen significant improvements in our online performance. A pleasure to do business with them, and very efficient.

Asbestos Justice

We have gone on to instruct NXTWEB to create new websites, SEO and PPC for Oliver & Co. They have been doing the PPC for Asbestos Justice since September 2019, and what we have noticed since NXTWEB has taken over, is that instead of spending £5000/month generating cases for us, we are now spending £3000/month for more cases and much better quality leads..

Oliver & Co Solicitors

NXTWEB has been looking after our SEO at Hartey Wealth and has been doing a fantastic job. The clear communication and explaining skills make it easy to understand a very complex subject! More importantly, the results have been much more than I imagined they could be. Anyone who needs SEO work should call NXTWEB immediately.

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