Advanced PPC For Auto Accessories
Brand Turtle Covers

Automotive PPC Success Means Many More Visits,
More Customers And More Sales...

Overview

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About
The Client

Looking for the best digital marketing agency to build your auto sector brand? NXTWEB are the UK team with a proven track record of successful PPC for auto accessories and auto industry brands.

Turtle Covers are a UK company that specialise in custom hard-wearing seat covers for vans, pick-up trucks and 4X4 vehicles. They also provide an affordable quality solution to protecting the seats of vehicles and they ensure the products and services satisfy customers.

The Challenge

We reviewed and understood Turtle Covers brand and identified the best products to go to market with and focus on for the PPC campaign to achieve the best possible outcome. This targeted those people searching for relevant keywords to the products being focused on drawing in more relevant traffic to the website.

We manually installed advanced tracking solutions to ensure all conversions were being tracked accurately. This also meant that the data could be connected between Google Analytics and Shopify.

Our Strategy

After analysing the results, we closed down 48 out of 50 advertisements that they had running at one time. We understood what a good lead for the client was which defines their expectations from the clients that are visiting their website. We analysed the market and refined the 2 adverts based on the client’s preferable lead, competition and targeting relevant clients that are more likely to generate business.

The adverts needed to be optimised with relevant keywords to target people searching for the relevant topics and to increase the traffic to the new website. AdWords pay per click helped to increase the awareness to the targeted clientele about the website by advertising when the user searches for terms that are relevant to the company and its products.

AdWords pay per click helped to increase the awareness of the targeted clientele about the website by displaying the advertisement when the user searches for terms that are relevant to the company and its products.

The Results

Manually implementing an advanced tracking solution generated the required results within 5 months. Turtle Covers generated more leads and sales in the product areas that are best for them, achieving 95,000 impressions and led 12,000 clicks followed by sales, an overall 460 conversions were made.