Successful PPC Marketing for Auto Parts Suppliers – Turtle Covers

Successful PPC Marketing for Auto Parts Suppliers – Turtle Covers

For any successful auto parts supplier today, simply having an online presence is no longer enough. In a highly competitive retail market like automotive, harnessing the power of specialist PPC services for auto suppliers can give your ambitious brand the edge. By partnering with NXTWEB’s team of digital marketing experts, you can ensure your ecommerce website doesn’t end up being an expensive drain on resources. Our team of certified PPC consultants and online marketing strategists have a proven track record in transforming auto parts and car accessories brands in the search engines.


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The Client

Looking for the best digital marketing agency to build your auto sector brand? NXTWEB are the UK team with a proven track record of successful PPC for auto accessories and auto industry brands.

Turtle Covers are a UK company that specialise in custom hard-wearing seat covers for vans, pick-up trucks and 4X4 vehicles. They also provide an affordable quality solution to protecting the seats of vehicles and they ensure the products and services satisfy customers.

The Challenge

We reviewed and understood Turtle Covers brand and identified the best products to go to market with and focus on for the PPC campaign to achieve the best possible outcome. This targeted those people searching for relevant keywords to the products being focused on drawing in more relevant traffic to the website.

We manually installed advanced tracking solutions to ensure all conversions were being tracked accurately. This also meant that the data could be connected between Google Analytics and Shopify.

Our Strategy

After analysing the results, we closed down 48 out of 50 advertisements that they had running at one time. We understood what a good lead for the client was which defines their expectations from the clients that are visiting their website. We analysed the market and refined the 2 adverts based on the client’s preferable lead, competition and targeting relevant clients that are more likely to generate business.

The adverts needed to be optimised with relevant keywords to target people searching for the relevant topics and to increase the traffic to the new website. AdWords pay per click helped to increase the awareness to the targeted clientele about the website by advertising when the user searches for terms that are relevant to the company and its products.

AdWords pay per click helped to increase the awareness of the targeted clientele about the website by displaying the advertisement when the user searches for terms that are relevant to the company and its products.

The Results

Manually implementing an advanced tracking solution generated the required results within 5 months. Turtle Covers generated more leads and sales in the product areas that are best for them, achieving 95,000 impressions and led 12,000 clicks followed by sales, an overall 460 conversions were made.

Drive Sales with Our Proven Auto Parts PPC Marketing Expertise!

A successful Pay Per Click advertising campaign will attract more potential customers instantly. In fact, PPC is the only sure-fire online marketing method guaranteed to bring more interested visitors through the virtual doors on to your website. However, if the campaign is not strategically setup or effectively managed, paid advertising can end up being a costly drain on resources. To ensure your digital marketing investment delivers the most bang for your buck, partner with a team that knows what it takes to succeed in the automotive market.
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Real World Success Stories​

At NXTWEB, we take pride in delivering results-driven digital marketing solutions for businesses in Chester and London. Here are some case studies of our work across various services:

Success Story of Asbestos Justice

Asbestos Justice sought to improve their online performance after an unsuccessful partnership with another agency. Their goal was to increase website traffic and conversions.
NXTWEB implemented a focused SEO and PPC strategy to attract relevant traffic. They targeted specific keywords to enhance the website’s visibility and ran AdWords pay-per-click campaigns.
  • 40% reduction in budget while generating 33% more leads.
  • Increased lead value from £2-4K to £6-10K.
  • Significant growth in website traffic and cases.

Success Story of Reader’s Digest


Reader’s Digest faced technical SEO challenges, causing lower search rankings and decreased organic traffic. They needed to enhance their SEO performance.


NXTWEB conducted a thorough SEO analysis, identifying areas for improvement. They implemented a new SEO approach targeting the desired audience and performing comprehensive keyword analysis.

  • Organic traffic nearly doubled within 16 months.
  • Achieved the highest level in Google Search Console.
  • Significant increase in keyword rankings, setting new records.

Success Story of Olivers & Co Solicitors

Oliver & Co asked us to enhance their website’s commercial awareness and attract more relevant users to generate business. We accomplished this by refining keywords to emphasize the commercial aspect, making it more likely to generate leads.
We refined primary, service, and content management keywords to retarget relevant users via AdWords. By boosting commercial department awareness and targeting relevant users, we generated more leads through AdWords pay-per-click advertising.
When Oliver & Co approached us requiring more leads, they were generating on average 4 leads a month and since receive an average of 25 leads a month. Their ROI increased by 4 times throughout the campaign meaning that they generated the required business and more for the campaign to be successful.

Success Story of WMCW


The challenge was to create a user-friendly website for WhatmyClaimWorth, ensuring their clients received comprehensive, honest, and specialized representation.


To address this challenge, we chose WordPress and Elementor, two potent web development tools. WordPress provided a user-friendly platform with customization and live updates.


Following implementation, the website successfully met its goals. Clients enjoyed a user-friendly experience with clear content presentation on various devices.

These success stories illustrate how NXTWEB marketing efforts helped businesses overcome challenges and achieve impressive results

Brands We Work With

We take immense pride in our collaborations with a diverse range of industry-leading brands and businesses. Our commitment to excellence has earned us the trust and partnership of these organisations. Here are some of the brands our team has had the privilege to work with:

Clients Feedback

Discover what our clients have to say about their experience working with NXTWEB. Read feedbacks from businesses like yours who have seen real results with our digital marketing solutions.

Oliver & Co Solicitors

We’ve been working with Shaun and Pete at NXT Web for some time for our PPC campaign, and have always found them to be helpful, approachable, and knowledgeable. They are easy to work with and have spent time learning about what we do for our clients, to be able to use this knowledge to improve the PPC campaigns. Highly recommended. (Kerry Goulden of Oliver & Co Solicitors)

Reader's Digest UK

We've been working with Shaun and Erin at NxtWeb now for over 6 months, and find them friendly, knowledgeable and always on hand to give support and advice. With their expert help we've enhanced understanding across our team with bespoke training, and we have seen significant improvements in our online performance. A pleasure to do business with them, and very efficient.

Asbestos Justice

We have gone on to instruct NXTWEB to create new websites, SEO and PPC for Oliver & Co. They have been doing the PPC for Asbestos Justice since September 2019, and what we have noticed since NXTWEB has taken over, is that instead of spending £5000/month generating cases for us, we are now spending £3000/month for more cases and much better quality leads..

Oliver & Co Solicitors

NXTWEB has been looking after our SEO at Hartey Wealth and has been doing a fantastic job. The clear communication and explaining skills make it easy to understand a very complex subject! More importantly, the results have been much more than I imagined they could be. Anyone who needs SEO work should call NXTWEB immediately.

Our Team

Get to know the faces behind NXTWEB! Our team is comprised of talented individuals with diverse backgrounds and expertise in digital marketing. Learn more about the professionals who are dedicated to helping your business succeed.

Our Clients

Please have a look at what our clients have to say


The Brands We Are Helping To Grow

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