52% Rise In Total Tracked
Conversions Resulting In 4 Times The Original ROI

Overview

0 %

More Leads

0 X

The Original ROI

0 %

More Total Tracked Conversion

About
The Client

Oliver & Co Solicitors provide a comprehensive range of legal services offering advice including drafting a Will, buying your first home to more complex matters such as injury claims and family matters. They have a group of lawyers that specialise in specific areas providing clients with the right advice.

The Challenge

Oliver & Co approached us to increase the commercial awareness of their website. We were asked to increase the number of relevant users visiting their website leading to business generation. To do this we had to retarget keywords to increase the awareness of the commercial aspect of the business. By doing this, relevant users will be made aware and more likely to generate a lead.

Our Strategy

We optimised the keywords that were being used as primary, service and content management keywords to retarget the relevant users through AdWords.

Increasing the awareness of the commercial department and targeting relevant users will achieve the required result of more leads generating business.

AdWords pay per click helped to increase the targeted clientele awareness about the website by advertising when the user searches for relevant terms to the company and its products.

The Results

When Oliver & Co approached us requiring more leads, they were generating on average 4 leads a month and since receive an average of 25 leads a month. Their ROI increased by 4 times throughout the campaign meaning that they generated the required business and more for the campaign to be successful.