Advanced SEO Strategy for International Games Studio

Veteran SEO strategists know what it takes to gain the advantage in highly competitive online markets for gaming

NXTWEB SEO for game studios and online game channels means advanced techniques to capture more valuable players in one of the most competitive markets online today.

If you’re looking for an SEO agency that has what it takes to score in the most competitive online markets, you’re in the right place. NXTWEB are the UK team with a proven track record of developing and implementing game winning SEO strategies for large global game studios. Continue reading to see how a highly experienced team of SEO strategists and digital marketers took an online gaming channel to the top of the charts in the search engines.

Competitor And Backlinking Analysis And Review

A competitor analysis summary involves analysing the competitor keyword rankings for targeted keywords and reviewing SEO metrics such as domain trust and citation, page and domain authority, total backlinks, linking domains and linking IP. This information is used by search engines to rank your website. They evaluate the relevancy and trustworthiness of the linking sites to the topic being searched. Therefore, the stronger the links, the better chance you have of a higher ranking.

Metadata Improvements

The metadata is key information that you can optimise for search engines to highlight to viewers. This is the first description of your business that users see on the search engine. To maximise the possibility of users clicking on your link it is important to select the information yourself to ensure that it is most effective when the viewers see it. Without selecting them manually, different sections will be automatically pulled out and this is less effective. The meta-titles and the H1 tags are key factors as they are short descriptive pieces of text that search engines pull out of your website. Using keywords can allow search engines to understand the key subject of the page.

Content Optimisation

Optimising the content on the website gives you a better chance of being found by the search engine and being labelled relevant to that topic being searched. The more a topic is mentioned through the use of keywords the easier it is for you to be found. As well as containing keywords, pages also need to contain a minimum number of words which shows that it is more trustworthy and gains authority against competitor links.

Keyword Strategies

The keyword strategy is implemented to help the search engine find you and the relevance of your website to specific topics. This improves the performance, by optimising the keywords to be more effective. The landing page keywords, specifically their games category keywords and game pages keywords are important for search engines to understand specifically what the subject of the pages are.

The Client

Softgames are instant game leading developer for the most popular instant games that are played by tens of millions of users every month. They develop games to enable the accessibility of instant play games for everybody across any device.

The Challenge

SOFTGAMES needed to combine 3 websites into one master site therefore had no SEO strategy in place for the combined site. We were approached to design and implement a completely new suitable SEO strategy to target relevant users for more traffic to the website. The strategy was developed based on a lot of research and analysis to ensure that the strategy was suitable for SOFTGAMES to reach the relevant clientele

Our Strategy

Our strategy started with an analysis of the competitor strategy and keyword strategy. This then leads to the development of the keyword strategy specific to their game’s category keywords and game pages keywords. As there was no previous strategy implemented, throughout the review’s issues were found such as lack of backlinking and keyword implementation, missing metadata, and quality of the content.

The next stage was analysing SOFTGAMES competitors and gaining an insight into their SEO, keyword strategy and backlinks. This enabled an understanding of what is required to compete in the market and where they are performing in comparison to the competition. This was important as it gave us a basis of the strategy to be competitive in the market.

We used the analysis to take action by creating an optimised keyword action plan and strategy that retargets the website’s keywords. The plan was made up using recommended keywords which provided primary, service and content management keywords. They are used throughout the website to ensure that it is gaining trust and page authority from the search engines to reach the relevant target.

The Results




Mastering SEO Strategies to Dominate the Gaming Sector!

A high scoring SEO agency knows what’s required to outgun the competition in highly contested online niches like the gaming sector.
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Real World Success Stories​

At NXTWEB, we take pride in delivering results-driven digital marketing solutions for businesses in Chester and London. Here are some case studies of our work across various services:

Success Story of Asbestos Justice

Asbestos Justice sought to improve their online performance after an unsuccessful partnership with another agency. Their goal was to increase website traffic and conversions.
NXTWEB implemented a focused SEO and PPC strategy to attract relevant traffic. They targeted specific keywords to enhance the website’s visibility and ran AdWords pay-per-click campaigns.
  • 40% reduction in budget while generating 33% more leads.
  • Increased lead value from £2-4K to £6-10K.
  • Significant growth in website traffic and cases.

Success Story of Reader’s Digest


Reader’s Digest faced technical SEO challenges, causing lower search rankings and decreased organic traffic. They needed to enhance their SEO performance.


NXTWEB conducted a thorough SEO analysis, identifying areas for improvement. They implemented a new SEO approach targeting the desired audience and performing comprehensive keyword analysis.

  • Organic traffic nearly doubled within 16 months.
  • Achieved the highest level in Google Search Console.
  • Significant increase in keyword rankings, setting new records.

Success Story of Olivers & Co Solicitors

Oliver & Co asked us to enhance their website’s commercial awareness and attract more relevant users to generate business. We accomplished this by refining keywords to emphasize the commercial aspect, making it more likely to generate leads.
We refined primary, service, and content management keywords to retarget relevant users via AdWords. By boosting commercial department awareness and targeting relevant users, we generated more leads through AdWords pay-per-click advertising.
When Oliver & Co approached us requiring more leads, they were generating on average 4 leads a month and since receive an average of 25 leads a month. Their ROI increased by 4 times throughout the campaign meaning that they generated the required business and more for the campaign to be successful.

Success Story of WMCW


The challenge was to create a user-friendly website for WhatmyClaimWorth, ensuring their clients received comprehensive, honest, and specialized representation.


To address this challenge, we chose WordPress and Elementor, two potent web development tools. WordPress provided a user-friendly platform with customization and live updates.


Following implementation, the website successfully met its goals. Clients enjoyed a user-friendly experience with clear content presentation on various devices.

These success stories illustrate how NXTWEB marketing efforts helped businesses overcome challenges and achieve impressive results

Brands We Work With

We take immense pride in our collaborations with a diverse range of industry-leading brands and businesses. Our commitment to excellence has earned us the trust and partnership of these organisations. Here are some of the brands our team has had the privilege to work with:

Clients Feedback

Discover what our clients have to say about their experience working with NXTWEB. Read feedbacks from businesses like yours who have seen real results with our digital marketing solutions.

Oliver & Co Solicitors

We’ve been working with Shaun and Pete at NXT Web for some time for our PPC campaign, and have always found them to be helpful, approachable, and knowledgeable. They are easy to work with and have spent time learning about what we do for our clients, to be able to use this knowledge to improve the PPC campaigns. Highly recommended. (Kerry Goulden of Oliver & Co Solicitors)

Reader's Digest UK

We've been working with Shaun and Erin at NxtWeb now for over 6 months, and find them friendly, knowledgeable and always on hand to give support and advice. With their expert help we've enhanced understanding across our team with bespoke training, and we have seen significant improvements in our online performance. A pleasure to do business with them, and very efficient.

Asbestos Justice

We have gone on to instruct NXTWEB to create new websites, SEO and PPC for Oliver & Co. They have been doing the PPC for Asbestos Justice since September 2019, and what we have noticed since NXTWEB has taken over, is that instead of spending £5000/month generating cases for us, we are now spending £3000/month for more cases and much better quality leads..

Oliver & Co Solicitors

NXTWEB has been looking after our SEO at Hartey Wealth and has been doing a fantastic job. The clear communication and explaining skills make it easy to understand a very complex subject! More importantly, the results have been much more than I imagined they could be. Anyone who needs SEO work should call NXTWEB immediately.

Our Team

Get to know the faces behind NXTWEB! Our team is comprised of talented individuals with diverse backgrounds and expertise in digital marketing. Learn more about the professionals who are dedicated to helping your business succeed.

Our Clients

Please have a look at what our clients have to say


The Brands We Are Helping To Grow

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