Turning Clicks into
Conversions: Lead Generation PPC

Transform clicks into qualified leads with our Lead Generation PPC expertise. Discover how NXTWEB strategies harness the full potential of Pay-Per-Click advertising to drive meaningful results for your business.

Lead Generation PPC, short for Pay-Per-Click, is an art form of capturing the right audience’s attention and compelling them to take action. Whether it’s filling out a contact form, signing up for a newsletter, or making a purchase, PPC campaigns can drive leads that matter.

Why Lead Generation PPC Matters

Immediate Results

Unlike organic search or other marketing methods that can take time to yield results, Lead Generation PPC is lightning fast. As soon as your campaigns go live, you can start seeing leads and conversions roll in.

Maximized Reach

PPC advertising places your brand in front of a vast online audience. Your ads can appear on search engines, social media platforms, and websites visited by your target demographic. This extensive reach ensures that your message gets seen by a broader audience.

Lead Quality

PPC allows you to attract high-quality leads who are genuinely interested in your offerings. The ability to focus on specific keywords, ad copy, and landing pages ensures that those who click your ads are more likely to convert.

Precise Targeting

Lead Generation PPC allows you to precisely target your ideal audience. By defining specific demographics, behaviors, and interests, you’re putting your ads in front of those most likely to convert. This level of precision means you’re not wasting your ad budget.

Cost Control

With PPC, you have full control over your budget. You set the spending limits, bid amounts, and ad schedules. Plus, you only pay when someone clicks on your ad. This cost control ensures that your marketing investment is efficient and delivers tangible results.

Highly Measurable

Lead Generation PPC campaigns are incredibly measurable. You can track every dollar spent and evaluate its impact. Metrics such as click-through rates, conversion rates, and ROI are readily available, allowing you to optimize campaigns for maximum efficiency.

The NXTWEB Advantage

Keyword Research

Remarketing campaigns keep your brand in front of potential customers even after they leave your website. As they browse other websites and social media platforms, they continue to see your ads, reinforcing your brand's presence and message.

Ad Copywriting

Remarketing enables you to tailor your ad messages to specific audience segments based on their behavior on your website. You can craft personalized messages that address their unique needs and preferences, increasing the likelihood of engagement.

Landing Page Design

Remarketing allows you to nurture relationships with potential customers who may not have converted during their initial visit. By repeatedly exposing them to your brand and its offerings, you can build trust and credibility, making them more likely to return and complete a desired action.

Higher Conversion Rates

Since remarketing targets users who have already expressed interest in your products or services, the likelihood of conversion is considerably higher. It's a cost-effective way to reengage users who are already familiar with your brand.

ppc consultant service for getting results

Successful lead generation through PPC requires strategic planning. You’ll need to identify your target audience, select the right keywords, create compelling ad copy, and design persuasive landing pages. At NXTWEB, we excel in these elements, ensuring your campaigns are optimized for conversions.

Ready to Elevate Your Online Presence? Contact Our SEO Experts Today!
Ready to Elevate Your Online Presence? Contact Our SEO Experts Today!

Real-World Success Stories

Success Story of Turtle Covers

We analyzed Turtle Covers’ brand, selected optimal products for a PPC campaign, and targeted relevant keywords to drive more traffic. We installed advanced tracking for accurate conversion data, enabling data integration between Google Analytics and Shopify.

After analyzing the results, we closed 48 out of 50 running advertisements, defined the client’s ideal lead, refined 2 adverts for better targeting, and optimized them with relevant keywords. AdWords pay per click boosted awareness among the target audience by displaying ads when users searched for relevant terms.

Manually implementing an advanced tracking solution generated the required results within 5 months. Turtle Covers generated more leads and sales in the product areas that are best for them, achieving 95,000 impressions and led 12,000 clicks followed by sales, an overall 460 conversions were made.

Success Story of Classic Bike Parts

This client sought our help after their previous agency failed to deliver desired results. The initial campaign relied heavily on automation, limiting its success. We reevaluated the strategy and focused on driving more relevant traffic to Classic Bike Parts Cheshire’s website to boost conversions.
After analyzing results, we closed 48 out of 50 ads and refined 2 based on client preferences, competition, and relevant targeting. We optimized the ads with keywords to boost website traffic. AdWords pay-per-click raised awareness by showing ads to users searching for relevant terms.
Classic Bike Parts Cheshire approached us to take over their campaign to be more successful. By cutting down the number of live adverts we improved the quality meaning they could be more effective by maintaining the same spend but 9 times more business. By targeting relevant keywords to reach the potential clients it increased the ROI by 400%.

Success Story of Olivers & Co Solicitors

Oliver & Co asked us to enhance their website’s commercial awareness and attract more relevant users to generate business. We accomplished this by refining keywords to emphasize the commercial aspect, making it more likely to generate leads.
We refined primary, service, and content management keywords to retarget relevant users via AdWords. By boosting commercial department awareness and targeting relevant users, we generated more leads through AdWords pay-per-click advertising.
When Oliver & Co approached us requiring more leads, they were generating on average 4 leads a month and since receive an average of 25 leads a month. Their ROI increased by 4 times throughout the campaign meaning that they generated the required business and more for the campaign to be successful.

Real-World Success Stories

Success Story of Asbestos Justice

Asbestos Justice sought to improve their online performance after an unsuccessful partnership with another agency. Their goal was to increase website traffic and conversions.
NXTWEB implemented a focused SEO and PPC strategy to attract relevant traffic. They targeted specific keywords to enhance the website’s visibility and ran AdWords pay-per-click campaigns.
  • 40% reduction in budget while generating 33% more leads.
  • Increased lead value from £2-4K to £6-10K.
  • Significant growth in website traffic and cases.

Success Story of Hartey Wealth Management


Hartey Wealth Management struggled with ineffective SEO strategies from previous agencies. They needed a new approach to generate leads and sales.


NXTWEB designed and executed a successful SEO strategy focusing on targeted keywords. The new strategy delivered over £1 million in new investments within 6 months and a 330% return on investment.

  • £1 million in new investment in just 6 months.
  • A 330% return on investment.
  • Dramatic improvement in search engine rankings.

Success Story of Reader’s Digest


Reader’s Digest faced technical SEO challenges, causing lower search rankings and decreased organic traffic. They needed to enhance their SEO performance.


NXTWEB conducted a thorough SEO analysis, identifying areas for improvement. They implemented a new SEO approach targeting the desired audience and performing comprehensive keyword analysis.

  • Organic traffic nearly doubled within 16 months.
  • Achieved the highest level in Google Search Console.
  • Significant increase in keyword rankings, setting new records.
These success stories illustrate how NXTWEB’s SEO and digital marketing efforts helped businesses overcome challenges and achieve impressive results in UK
At NXTWEB, we take immense pride in our collaborations with a diverse range of industry-leading brands and businesses in London. Our commitment to excellence has earned us the trust and partnership of these esteemed organizations. Here are just a few of the brands we’ve had the privilege to work with:

Hear from our satisfied clients about their experiences with NXTWEB and the impact of our digital marketing services.

Oliver & Co Solicitors

We’ve been working with Shaun and Pete at NXT Web for some time for our PPC campaign, and have always found them to be helpful, approachable, and knowledgeable. They are easy to work with and have spent time learning about what we do for our clients, to be able to use this knowledge to improve the PPC campaigns. Highly recommended. (Kerry Goulden of Oliver & Co Solicitors)

Reader's Digest UK

We've been working with Shaun and Erin at NxtWeb now for over 6 months, and find them friendly, knowledgeable and always on hand to give support and advice. With their expert help we've enhanced understanding across our team with bespoke training, and we have seen significant improvements in our online performance. A pleasure to do business with them, and very efficient.

Asbestos Justice

We have gone on to instruct NXTWEB to create new websites, SEO and PPC for Oliver & Co. They have been doing the PPC for Asbestos Justice since September 2019, and what we have noticed since NXTWEB has taken over, is that instead of spending £5000/month generating cases for us, we are now spending £3000/month for more cases and much better quality leads..

Oliver & Co Solicitors

NXTWEB has been looking after our SEO at Hartey Wealth and has been doing a fantastic job. The clear communication and explaining skills make it easy to understand a very complex subject! More importantly, the results have been much more than I imagined they could be. Anyone who needs SEO work should call NXTWEB immediately.

Team Behind The Magic

Ready to harness the full potential of PPC advertising? Our PPC consultants are here to guide you every step of the way. Contact us today to start the conversation and discover how our PPC consulting services can elevate your online advertising efforts.

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