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Turning Clicks into
Conversions: Lead Generation PPC

Transform clicks into qualified leads with our Lead Generation PPC expertise. Discover how NXTWEB strategies harness the full potential of Pay-Per-Click advertising to drive meaningful results for your business.

Lead Generation PPC, short for Pay-Per-Click, is an art form of capturing the right audience’s attention and compelling them to take action. Whether it’s filling out a contact form, signing up for a newsletter, or making a purchase, PPC campaigns can drive leads that matter.

Why Lead Generation PPC Matters

Immediate Results

Unlike organic search or other marketing methods that can take time to yield results, Lead Generation PPC is lightning fast. As soon as your campaigns go live, you can start seeing leads and conversions roll in.

Maximized Reach

PPC advertising places your brand in front of a vast online audience. Your ads can appear on search engines, social media platforms, and websites visited by your target demographic. This extensive reach ensures that your message gets seen by a broader audience.

Lead Quality

PPC allows you to attract high-quality leads who are genuinely interested in your offerings. The ability to focus on specific keywords, ad copy, and landing pages ensures that those who click your ads are more likely to convert.

Precise Targeting

Lead Generation PPC allows you to precisely target your ideal audience. By defining specific demographics, behaviors, and interests, you’re putting your ads in front of those most likely to convert. This level of precision means you’re not wasting your ad budget.

Cost Control

With PPC, you have full control over your budget. You set the spending limits, bid amounts, and ad schedules. Plus, you only pay when someone clicks on your ad. This cost control ensures that your marketing investment is efficient and delivers tangible results.

Highly Measurable

Lead Generation PPC campaigns are incredibly measurable. You can track every dollar spent and evaluate its impact. Metrics such as click-through rates, conversion rates, and ROI are readily available, allowing you to optimize campaigns for maximum efficiency.

The NXTWEB Advantage

Keyword Research

Remarketing campaigns keep your brand in front of potential customers even after they leave your website. As they browse other websites and social media platforms, they continue to see your ads, reinforcing your brand's presence and message.

Ad Copywriting

Remarketing enables you to tailor your ad messages to specific audience segments based on their behavior on your website. You can craft personalized messages that address their unique needs and preferences, increasing the likelihood of engagement.

Landing Page Design

Remarketing allows you to nurture relationships with potential customers who may not have converted during their initial visit. By repeatedly exposing them to your brand and its offerings, you can build trust and credibility, making them more likely to return and complete a desired action.

Higher Conversion Rates

Since remarketing targets users who have already expressed interest in your products or services, the likelihood of conversion is considerably higher. It's a cost-effective way to reengage users who are already familiar with your brand.

ppc consultant service for getting results

Successful lead generation through PPC requires strategic planning. You’ll need to identify your target audience, select the right keywords, create compelling ad copy, and design persuasive landing pages. At NXTWEB, we excel in these elements, ensuring your campaigns are optimized for conversions.

Real World Success Stories​

At NXTWEB, we take pride in delivering results-driven digital marketing solutions for businesses in Chester and London. Here are some case studies of our work across various services:

Success Story of Asbestos Justice

Challenge:
Asbestos Justice sought to improve their online performance after an unsuccessful partnership with another agency. Their goal was to increase website traffic and conversions.
Solution:
NXTWEB implemented a focused SEO and PPC strategy to attract relevant traffic. They targeted specific keywords to enhance the website’s visibility and ran AdWords pay-per-click campaigns.
Results:
  • 40% reduction in budget while generating 33% more leads.
  • Increased lead value from £2-4K to £6-10K.
  • Significant growth in website traffic and cases.
Click Here To Know More

Success Story of Reader’s Digest

Challenge:

Reader’s Digest faced technical SEO challenges, causing lower search rankings and decreased organic traffic. They needed to enhance their SEO performance.

Solution:

NXTWEB conducted a thorough SEO analysis, identifying areas for improvement. They implemented a new SEO approach targeting the desired audience and performing comprehensive keyword analysis.

Results:
  • Organic traffic nearly doubled within 16 months.
  • Achieved the highest level in Google Search Console.
  • Significant increase in keyword rankings, setting new records.
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Success Story of Olivers & Co Solicitors

Challenge:
Oliver & Co asked us to enhance their website’s commercial awareness and attract more relevant users to generate business. We accomplished this by refining keywords to emphasize the commercial aspect, making it more likely to generate leads.
Solution:
We refined primary, service, and content management keywords to retarget relevant users via AdWords. By boosting commercial department awareness and targeting relevant users, we generated more leads through AdWords pay-per-click advertising.
Results:
When Oliver & Co approached us requiring more leads, they were generating on average 4 leads a month and since receive an average of 25 leads a month. Their ROI increased by 4 times throughout the campaign meaning that they generated the required business and more for the campaign to be successful.
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Success Story of WMCW

Challenge:

The challenge was to create a user-friendly website for WhatmyClaimWorth, ensuring their clients received comprehensive, honest, and specialized representation.

Solution:

To address this challenge, we chose WordPress and Elementor, two potent web development tools. WordPress provided a user-friendly platform with customization and live updates.

Results:

Following implementation, the website successfully met its goals. Clients enjoyed a user-friendly experience with clear content presentation on various devices.

Click Here To Know More

These success stories illustrate how NXTWEB marketing efforts helped businesses overcome challenges and achieve impressive results

View All Case Studies

Brands We Work With

We take immense pride in our collaborations with a diverse range of industry-leading brands and businesses. Our commitment to excellence has earned us the trust and partnership of these organisations. Here are some of the brands our team has had the privilege to work with:

Clients Feedback

Discover what our clients have to say about their experience working with NXTWEB. Read feedbacks from businesses like yours who have seen real results with our digital marketing solutions.

Oliver & Co Solicitors

We’ve been working with Shaun and Pete at NXT Web for some time for our PPC campaign, and have always found them to be helpful, approachable, and knowledgeable. They are easy to work with and have spent time learning about what we do for our clients, to be able to use this knowledge to improve the PPC campaigns. Highly recommended. (Kerry Goulden of Oliver & Co Solicitors)

Reader's Digest UK

We've been working with Shaun and Erin at NxtWeb now for over 6 months, and find them friendly, knowledgeable and always on hand to give support and advice. With their expert help we've enhanced understanding across our team with bespoke training, and we have seen significant improvements in our online performance. A pleasure to do business with them, and very efficient.

Asbestos Justice

We have gone on to instruct NXTWEB to create new websites, SEO and PPC for Oliver & Co. They have been doing the PPC for Asbestos Justice since September 2019, and what we have noticed since NXTWEB has taken over, is that instead of spending £5000/month generating cases for us, we are now spending £3000/month for more cases and much better quality leads..

Oliver & Co Solicitors

NXTWEB has been looking after our SEO at Hartey Wealth and has been doing a fantastic job. The clear communication and explaining skills make it easy to understand a very complex subject! More importantly, the results have been much more than I imagined they could be. Anyone who needs SEO work should call NXTWEB immediately.

Click Here For All Reviews

Our Team

Get to know the faces behind NXTWEB! Our team is comprised of talented individuals with diverse backgrounds and expertise in digital marketing. Learn more about the professionals who are dedicated to helping your business succeed.


shaun nxtweb

Shaun

Digital Marketing Manager

anoop nxtweb

Anoop

Web UI/UX
Designer & Developer

Hassan

Website Projects Manager

pete nxtweb

Pete

PPC Manager

Bob​

Sales & Marketing Executive

Martin

SEO Manager

Our Clients

Please have a look at what our clients have to say

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Brands

The Brands We Are Helping To Grow

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jjb-sports-white-logo
hb-logo-white
woodland-white
nhs-logo
ford-logo
santander-logo-white
unicef
hb-logo-white
university-logo
soft-games
rr
scs

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Ready to take your business to new heights with NXTWEB? Simply fill out the form below, and one of our friendly team members will be in touch with you shortly to discuss your goals and how we can help. Alternatively, you can give us a call or send us an email – we’re always happy to chat!

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6 South Molton St, Mayfair London, W1K 5QF

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1 Castle Dr, Chester, CH1 1SL

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