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Successful Web Redesign for Solicitors Expert Website Remodelling Resulted in More Targeted Leads… - Oliver & Co.

NXTWEB websites for solicitors mean greater visibility, targeted visits and more valued leads. Partner with a specialist web agency that gets results in legal sectors.

If you’re looking for the best digital marketing partners to transform your law firm’s website, you’re in the right place. Welcome to NXTWEB, the ‘results focused’ UK team of digital strategists, designers and marketers. Our team has a proven track record of new site designs and website redesigns delivering higher search visibility, refined traffic targeting and more valued leads. Continue reading to see how an experienced strategic marketing consultant enables ambitious legal firms to achieve their specific business objectives online.

Results

0 %
More Backlinks
0 %
More Relevant Users
0 %
SEO Strategy Implemented

About
The Client

Oliver & Co Solicitors offer a comprehensive range of legal services and advice including drafting a Will, buying your first home to more complex matters such as injury claim and family matters. They have a group of lawyers that specialise in specific areas providing clients with the right advice.

The Challenge​

The existing SEO strategy was successful, and the website ranked above the government’s website, which is successful. However, the Oliver & Co website ranked above the government’s website, therefore we had to alter the SEO strategy to avoid receiving such a high volume of spam and generate more business through relevant leads by refining and targeting more specific keywords.

Our Strategy

We started the process by analysing the performance of the previous SEO strategy that was performing well and ranked above the government. One problem with the previous strategy was the quantity of spam therefore we used the analysis to develop a strategy that minimised the likeliness of receiving spam leads. Based on our analysis of the recommended keywords providing primary, service, and content management keywords we refined the keyword strategy to ensure that they were targeting specifically relevant users which are more likely to generate business rather than a broader audience that creates spam. The clients focused on the keywords throughout writing a blog which resulted with the website ranking above the government site on Google.

The Results

Overall, there was an increase in the relevant traffic visiting the website because the keywords target relevant subjects being searched for and the Google ranking has increased so the site is more accessible for users searching for relevant subjects. By adapting the SEO strategy, targeting relevant keywords and increasing the backlinks, the overall ROI increased.

Comparison

Before

After

NXTWEB – UK team with a proven track record of delivering online success in the legal sector

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Our Clients

Please have a look at what our clients have to say

Brands

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Thank You

For Part of This Wonderful Journey

London Office

6 South Molton St, Mayfair London, W1K 5QF

Chester Office

1 Castle Dr, Chester, CH1 1SL

About

Your digital marketing partner if you want More Leads, More Sales and More Clients

© 2023 NXTWEB Agency Trading Name of NXTWEB Digital Ltd All Rights Reserved.
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