Specialist SEO For Solicitors

Successful SEO Campaign For Law Firm Resulted In Major Keyword Growth And 173% Increase In Visits By Potential Clients

Looking for the best SEO for solicitors or a law firm? See how valuable SEO can be for a solicitor’s firm, when partnered with a team that knows what it takes to succeed in a competitive online market for legal services.

Results

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More Backlinks

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More Relevant Users

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SEO Strategy Implemented

About
The Client

Oliver & Co Solicitors offer a comprehensive range of legal services and advice including drafting a Will, buying your first home to more complex matters such as injury claim and family matters. They have a group of lawyers that specialise in specific areas providing clients with the right advice.

The Challenge

The existing SEO strategy was successful, and the website ranked above the government’s website, which is successful. However, the Oliver & Co website ranked above the government’s website, therefore we had to alter the SEO strategy to avoid receiving such a high volume of spam and generate more business through relevant leads by refining and targeting more specific keywords.

Our Strategy

We started the process by analysing the performance of the previous SEO strategy that was performing well and ranked above the government. One problem with the previous strategy was the quantity of spam therefore we used the analysis to develop a strategy that minimised the likeliness of receiving spam leads. Based on our analysis of the recommended keywords providing primary, service, and content management keywords we refined the keyword strategy to ensure that they were targeting specifically relevant users which are more likely to generate business rather than a broader audience that creates spam. The clients focused on the keywords throughout writing a blog which resulted with the website ranking above the government site on Google.

The Results

Overall, there was an increase in the relevant traffic visiting the website because the keywords target relevant subjects being searched for and the Google ranking has increased so the site is more accessible for users searching for relevant subjects. By adapting the SEO strategy, targeting relevant keywords and increasing the backlinks, the overall ROI increased.