A successful ecommerce SEO campaign for a gift store generated 300% increase in converting traffic See how specialist SEO for gifts massively boosted sales to deliver over 1000% ROI

A high performing ecommerce SEO agency understands what’s required to get ahead in specific niches like the highly competitive online gift sector. Gift stores get more visibility, more customers and more sales with an SEO agency that knows what it takes to get results in highly competitive online markets like fancy goods.

If you’re looking for the best digital marketing team to take your gift shop or fancy goods store to the next level online, you’re in the right place. NXTWEB strategists, designers and marketers, have a proven track record of success taking ecommerce stores selling novelty items and fancy goods to new national and international audiences. Continue reading to see how we delivered huge increases in targeted traffic, bringing in customers, ultimately netting incredible four figure ROI for an ambitious gift store in Wales.


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The Client

The Welsh Lovespoon Centre (TWLC) sell hand carved lovespoons which is a wooden decoration that is carved as a decorative spoon displaying symbols of love. They offer personalisation through engraving, personalising the ribbon and are gifted to another person to show love or for many different occasions or celebrations.

The Challenge

TWLC originally approached us for a redevelopment of their website, they were then interested in increasing the traffic to their website. This was to increase sales and build a bigger client base by selling more products. We were to develop an SEO strategy to increase the number of relevant users coming to the website page which had an impact on the conversions because the users are more likely to purchase products following links from relevant keywords.

Our Strategy

A successful SEO strategy begins with an analysis stage with an in-depth audit. During this stage problems that may negatively impact the performance of the SEO are pulled out. Such as meta tags, the quality and quantity of content and technical issues such as broken links, page speed and backlinking. We created an action plan which can be used to improve the performance of the problematic areas found. This is done by reviewing the current keyword strategy and the competitors strategies helping to build a basis of a new keyword optimisation plan. This was implemented across the website to increase the conversion rate of users for the site. This analysis draws our attention to the recommended keywords that provide primary keywords, service keywords and content management keywords that enabled us to retarget the website keywords to reach the target audience and generate more leads and sales. To be competitive in the market we did a competitor analysis to review their backlinks allowing us to gauge how they are performing with regards to backlinks and their search engine rankings.

The Results

We faced the challenges by developing an SEO strategy that targeted keywords, this is so that the website is more accessible to the users searching for relevant subjects. We saw a massive increase in search rankings for all relevant keywords resulting in a massive increase in sales and an ROI increase over one thousand percent.

The digital marketing team with a proven track record of SEO success in competitive gift and fancy good niches online.

Specialist ecommerce design and SEO gets virtual tills ringing in competitive retail markets
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Real World Success Stories​

At NXTWEB, we take pride in delivering results-driven digital marketing solutions for businesses in Chester and London. Here are some case studies of our work across various services:

Success Story of Asbestos Justice

Asbestos Justice sought to improve their online performance after an unsuccessful partnership with another agency. Their goal was to increase website traffic and conversions.
NXTWEB implemented a focused SEO and PPC strategy to attract relevant traffic. They targeted specific keywords to enhance the website’s visibility and ran AdWords pay-per-click campaigns.
  • 40% reduction in budget while generating 33% more leads.
  • Increased lead value from £2-4K to £6-10K.
  • Significant growth in website traffic and cases.

Success Story of Reader’s Digest


Reader’s Digest faced technical SEO challenges, causing lower search rankings and decreased organic traffic. They needed to enhance their SEO performance.


NXTWEB conducted a thorough SEO analysis, identifying areas for improvement. They implemented a new SEO approach targeting the desired audience and performing comprehensive keyword analysis.

  • Organic traffic nearly doubled within 16 months.
  • Achieved the highest level in Google Search Console.
  • Significant increase in keyword rankings, setting new records.

Success Story of Olivers & Co Solicitors

Oliver & Co asked us to enhance their website’s commercial awareness and attract more relevant users to generate business. We accomplished this by refining keywords to emphasize the commercial aspect, making it more likely to generate leads.
We refined primary, service, and content management keywords to retarget relevant users via AdWords. By boosting commercial department awareness and targeting relevant users, we generated more leads through AdWords pay-per-click advertising.
When Oliver & Co approached us requiring more leads, they were generating on average 4 leads a month and since receive an average of 25 leads a month. Their ROI increased by 4 times throughout the campaign meaning that they generated the required business and more for the campaign to be successful.

Success Story of WMCW


The challenge was to create a user-friendly website for WhatmyClaimWorth, ensuring their clients received comprehensive, honest, and specialized representation.


To address this challenge, we chose WordPress and Elementor, two potent web development tools. WordPress provided a user-friendly platform with customization and live updates.


Following implementation, the website successfully met its goals. Clients enjoyed a user-friendly experience with clear content presentation on various devices.

These success stories illustrate how NXTWEB marketing efforts helped businesses overcome challenges and achieve impressive results

Brands We Work With

We take immense pride in our collaborations with a diverse range of industry-leading brands and businesses. Our commitment to excellence has earned us the trust and partnership of these organisations. Here are some of the brands our team has had the privilege to work with:

Clients Feedback

Discover what our clients have to say about their experience working with NXTWEB. Read feedbacks from businesses like yours who have seen real results with our digital marketing solutions.

Oliver & Co Solicitors

We’ve been working with Shaun and Pete at NXT Web for some time for our PPC campaign, and have always found them to be helpful, approachable, and knowledgeable. They are easy to work with and have spent time learning about what we do for our clients, to be able to use this knowledge to improve the PPC campaigns. Highly recommended. (Kerry Goulden of Oliver & Co Solicitors)

Reader's Digest UK

We've been working with Shaun and Erin at NxtWeb now for over 6 months, and find them friendly, knowledgeable and always on hand to give support and advice. With their expert help we've enhanced understanding across our team with bespoke training, and we have seen significant improvements in our online performance. A pleasure to do business with them, and very efficient.

Asbestos Justice

We have gone on to instruct NXTWEB to create new websites, SEO and PPC for Oliver & Co. They have been doing the PPC for Asbestos Justice since September 2019, and what we have noticed since NXTWEB has taken over, is that instead of spending £5000/month generating cases for us, we are now spending £3000/month for more cases and much better quality leads..

Oliver & Co Solicitors

NXTWEB has been looking after our SEO at Hartey Wealth and has been doing a fantastic job. The clear communication and explaining skills make it easy to understand a very complex subject! More importantly, the results have been much more than I imagined they could be. Anyone who needs SEO work should call NXTWEB immediately.

Our Team

Get to know the faces behind NXTWEB! Our team is comprised of talented individuals with diverse backgrounds and expertise in digital marketing. Learn more about the professionals who are dedicated to helping your business succeed.

Our Clients

Please have a look at what our clients have to say


The Brands We Are Helping To Grow

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