ClickCease

NXTWEB

See Our Services
Call Us: 0333 220 3412
0333 220 3412
Consultancy
AI
PPC
SEO
Websites
Social Marketing
Other Services
Service by Objective
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu

Do You Need
Our Expert Help?

If unsure about solutions, schedule a free call with our expert to clear and solve all your problems.
Let’s Schedule a Call
Consultancy
Menu
AI
Menu
PPC
Menu
SEO
Menu
Websites
Menu
Social Marketing
Menu
Other Services
Menu
Service by Objective
Menu
See Our Services
See Our Services
cwac (Cheshire West and Chester Council) logo

CWAC Social Media Case Study

CWAC Social Media Case Study

About CWAC

CWAC (Cheshire West and Chester Council) sought to raise awareness of their recent transport consultation initiative. In pursuit of this objective, they devised a questionnaire to elicit public feedback regarding the future of transportation throughout West Cheshire. Our primary aim was to maximize the number of survey responses, particularly from ‘under heard groups’ , thereby facilitating a robust and representative collection of viewpoints from the community.
CWAC (Cheshire West and Chester Council) About

What We Did for CWAC

01

Drives Social Media Strategy

After conducting a competitor analysis, we recommended to CWaC that they post on Facebook and Instagram.

02

Advertising Dilemma
TikTok was a consideration to help target the younger demographic, however specific areas couldn’t be targeted through their ad campaign, and this was extremely important as we only wanted to hear from those who travel through or live in Cheshire West.

03

Algorithm Shift

We advised CWaC to have some video content as the algorithm prioritises ‘Reels’ , so we worked closely with a trusted partner to produce 5 graphic videos to use.

04

Visual Content Boosts Engagement
We started making visual posts that tied in with their consultation design. We also picked the optimal times they would be posted to make sure it was reaching their target audience

05

Engaging the ‘Underheard
We also suggested a giveaway to target the younger audience as they were part of the ‘under heard’ groups. The younger audience tend to need more incentive to take part in something such as a survey.

Video Campaign for CWAC

Recognising the current emphasis placed on video content by the Facebook and Instagram algorithms, we created a series of five videos intended for weekly distribution throughout the campaign duration.

These videos outlined each area of their campaign and served as a spark to initiate meaningful discussions.

Instagram Campaign CWAC

This was the first piece of content we shared, which explains the aim of their consultation and directs people to the survey.

This post was strategically reposted multiple times during the consultation period. Given that a single post typically reaches only about 10% of the target audience, our aim was to amplify its reach. Since it contained comprehensive information crucial for audience engagement, it served as a pivotal element in maximizing outreach to their target demographic

cwac (Cheshire West and Chester Council) instagram

Results

Organic

Paid

CWAC (Cheshire West and Chester Council) Instagram results

Informatic Posts

This was an informational post – giving the user valuable information makes them more likely to engage.


In this context, the information provided in the graphic speaks a lot and encourages people to share their opinions on transportation alternatives, which is supported by the written copy.

Engagement Posts CWAC

While this doesn’t necessarily directly refer to the consultation, engaging posts such as these are brilliant for encouraging users to comment and start a conversation.

These types of posts are also a great way to build brand awareness as it’s likely to reach more people – especially if there are people commenting and engaging others.

Cheshire West and Chester Council (cwac)

Client Feedback

Nxtweb supported Cheshire West and Chester Council in the promotion of a well-received public engagement exercise. Their involvement helped to ensure we had quality graphical materials, and optimised use of social media within a tight timescale and limited budget. We saw good traction online and received a high level of engagement.

– Jack Hubert-Mayhew
Principal Transport Planner

Ready to Achieve Similar Results?

At NXTWEB, we believe in turning success stories into realities. If you’re inspired by the results showcased in this case study and eager to embark on a similar journey for your business, we’re here to help. Fill out the form below to schedule a consultation with one of our digital experts.

This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
Blogger at Work

Real Results. Real Clients.

Our clients choose NXTWEB for one reason, results.
Explore our success stories to see how we’ve helped brands grow through data-driven marketing.
Here are some case studies of our work across various services:

Endeavour Education | E-Learning Platform Development

Cunninghams Rugs Website Redesign Case Study

Gabriel Kitchens Website Design Case Study

CWAC Social Media Case Study

Reader’s Digest UK Social Media Case Study

Gabriel Kitchens Case Study

Oliver & Co – Claim Calc

WhatmyClaimWorth – Website

Reader’s Digest SEO

Oliver & Co – Family Law PPC

 Asbestos Justice version 2

Lovespoons Website Case Study #2

Premier Accounts Website Case Study #3

Pureis SEO Case Study

Oliver & Co SEO Case Study

Softgames SEO Case Study

Hartey Wealth Management SEO Case Study

The Welsh Lovespoon Center SEO Case Study

Lovespoons Website Case Study

Pulsar Computing Website Case Study

Hartey Wealth Management Website Case Study

Asbestos Justice SEO Case Study

Ellis & Co Website Case Study

Fast Sale Florida Website Case Study

Oliver & Co PPC Case Study

Turtle Covers Advanced PPC Campaign

Classic Bike Parts Cheshire PPC Case Study

Sheepers PPC Case Study

Asbestos Justice Website Case Study

Asbestos Justice PPC Case Studies
View All Case Studies

Brands We Work With

We take immense pride in our collaborations with a diverse range of industry-leading brands and businesses. Our commitment to excellence has earned us the trust and partnership of these organisations. Here are some of the brands our team has had the privilege to work with:

Clients Feedback

Discover what our clients have to say about their experience working with NXTWEB. Read feedbacks from businesses like yours who have seen real results with our digital marketing solutions.

Oliver & Co Solicitors

We’ve been working with Shaun and Pete at NXT Web for some time for our PPC campaign, and have always found them to be helpful, approachable, and knowledgeable. They are easy to work with and have spent time learning about what we do for our clients, to be able to use this knowledge to improve the PPC campaigns. Highly recommended. (Kerry Goulden of Oliver & Co Solicitors)

Reader's Digest UK

We've been working with Shaun and Erin at NxtWeb now for over 6 months, and find them friendly, knowledgeable and always on hand to give support and advice. With their expert help we've enhanced understanding across our team with bespoke training, and we have seen significant improvements in our online performance. A pleasure to do business with them, and very efficient.

Asbestos Justice

We have gone on to instruct NXTWEB to create new websites, SEO and PPC for Oliver & Co. They have been doing the PPC for Asbestos Justice since September 2019, and what we have noticed since NXTWEB has taken over, is that instead of spending £5000/month generating cases for us, we are now spending £3000/month for more cases and much better quality leads..

Oliver & Co Solicitors

NXTWEB has been looking after our SEO at Hartey Wealth and has been doing a fantastic job. The clear communication and explaining skills make it easy to understand a very complex subject! More importantly, the results have been much more than I imagined they could be. Anyone who needs SEO work should call NXTWEB immediately.

Click Here For All Reviews

Let’s Get Started

Ready to take your business to new heights with NXTWEB? Simply fill out the form below, and one of our friendly team members will be in touch with you shortly to discuss your goals and how we can help. Alternatively, you can give us a call or send us an email – we’re always happy to chat!

This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is for validation purposes and should be left unchanged.

Your NXT Best Decision

London Office

6 South Molton St, Mayfair London, W1K 5QF

Chester Office

Riverside Innovation Centre, 1 Castle Dr, Chester CH1 1SL

Call Us

0333 220 3412

Mail Us

hello@nxtweb.agency

About

Your digital marketing partner if you want More Leads, More Sales and More Clients

Facebook-f Youtube Instagram

Services

Menu

Important Links

Menu

Other Links

Menu

© 2025 NXTWEB Agency Trading Name of NXTWEB Digital Ltd All Rights Reserved.

Home

About

Services

our work

Reviews

Blog

Contact

Do You Have A Project?

Let's Talk

See success stories.
Watch now!