Successful PPC for growing ecommerce stores

Highly performing online advertising campaign for UK ecommerce business generates over x10 return on investment

NXTWEB PPC for ecommerce means more targeted traffic, more sales and greater return on investment. Partner with a next-level PPC marketing agency that knows what it takes to grow rapidly for lower outlays.

If you’re looking for a PPC agency that knows what it takes setup and run a PPC advertising campaign in the most competitive markets, you’re in the right place. NXTWEB are a UK team of digital marketing experts with a proven track record of running successful PPC campaigns in highly competitive online markets such as fashion, clothing, shoes, and apparel. Keep reading to discover how advanced PPC techniques were harnessed to achieve over x10 return on investment for a UK shoe seller.


Original ROI Increased
By 10X.
0 %
147% Of Spending Budget
Generated Business.
Driven An Extra .
6 Figures



The Client

Sheepers is a small, fast-growing business that sells high-quality handmade sheepskin slippers, boots, gifts, clothing and homeware items. The business runs off an ethical ethos ensuring that the products and processes align. They do this by using off-cuts from other methods of farming, ensuring the animal handling is at a high standard and that the Gorale has a fair wage to hand make the products.

The Challenge

Sheepers approached us wanting more online sales so we had to focus on achieving more relevant traffic to their website. This is a seasonal product and therefore increasing sales all year round was a challenge. The more relevant the users are means that they are more likely to increase the conversion rates generating business. We had to optimise keywords into the Adword pay per click for adverts to be displayed to users that are searching relevant topics. The launch for this project happened sooner than planned to meet the Black Friday deadline.


Our Strategy

By understanding what a good lead is for the client, we could optimise keywords so that the advertisements popped up in relevant places on the search engine, when they are searching for relevant topics. By targeting relevant users, it increased the conversion rate because the people visiting the website were refined and more likely to generate business as it is what they are looking for.

Adwords pay per click allowed us to target the relevant keywords, displaying the website where the keywords were relevant on the search engine increasing the visibility of the company and its products.

Near the end of the project, Black Friday was approaching and therefore, we ensured that we had finished the work to launch in time for Black Friday, this boosted the sales from the start. The launch landed just as peak season was starting and therefore Sheepers saw a good sales increase.

AdWords pay per click helped to increase the awareness of the targeted clientele about the website by displaying the advertisement when the user searches for terms that are relevant to the company and its products.

The Results

By launching the PPC campaign earlier than planned, Black Friday boosted the results at the very beginning, this then led into peak season and therefore the campaign had a thriving start. As we entered the off-peak season, increases in sales for that period were also seen. The required results were achieved by optimising the AdWord keywords to target relevant users. For every 15 thousand pounds the client spent they received 100 thousand pounds back. By doing this, the ROI increased by 10 times and drove an extra 6 figures.

Growing ecommerce brands need a specialist marketing partner to match their ambitions

Growing apparel ecommerce brands need a marketing partner to match their ambition. NXTWEB strategic marketing consultants and PPC experts know what it takes to get ahead in highly competitive online markets like clothing, shoe retailers and apparel.

Real World Success Stories​

At NXTWEB, we take pride in delivering results-driven digital marketing solutions for businesses in Chester and London. Here are some case studies of our work across various services:

Success Story of Asbestos Justice

Asbestos Justice sought to improve their online performance after an unsuccessful partnership with another agency. Their goal was to increase website traffic and conversions.
NXTWEB implemented a focused SEO and PPC strategy to attract relevant traffic. They targeted specific keywords to enhance the website’s visibility and ran AdWords pay-per-click campaigns.
  • 40% reduction in budget while generating 33% more leads.
  • Increased lead value from £2-4K to £6-10K.
  • Significant growth in website traffic and cases.

Success Story of Reader’s Digest


Reader’s Digest faced technical SEO challenges, causing lower search rankings and decreased organic traffic. They needed to enhance their SEO performance.


NXTWEB conducted a thorough SEO analysis, identifying areas for improvement. They implemented a new SEO approach targeting the desired audience and performing comprehensive keyword analysis.

  • Organic traffic nearly doubled within 16 months.
  • Achieved the highest level in Google Search Console.
  • Significant increase in keyword rankings, setting new records.

Success Story of Olivers & Co Solicitors

Oliver & Co asked us to enhance their website’s commercial awareness and attract more relevant users to generate business. We accomplished this by refining keywords to emphasize the commercial aspect, making it more likely to generate leads.
We refined primary, service, and content management keywords to retarget relevant users via AdWords. By boosting commercial department awareness and targeting relevant users, we generated more leads through AdWords pay-per-click advertising.
When Oliver & Co approached us requiring more leads, they were generating on average 4 leads a month and since receive an average of 25 leads a month. Their ROI increased by 4 times throughout the campaign meaning that they generated the required business and more for the campaign to be successful.

Success Story of WMCW


The challenge was to create a user-friendly website for WhatmyClaimWorth, ensuring their clients received comprehensive, honest, and specialized representation.


To address this challenge, we chose WordPress and Elementor, two potent web development tools. WordPress provided a user-friendly platform with customization and live updates.


Following implementation, the website successfully met its goals. Clients enjoyed a user-friendly experience with clear content presentation on various devices.

These success stories illustrate how NXTWEB marketing efforts helped businesses overcome challenges and achieve impressive results

Brands We Work With

We take immense pride in our collaborations with a diverse range of industry-leading brands and businesses. Our commitment to excellence has earned us the trust and partnership of these organisations. Here are some of the brands our team has had the privilege to work with:

Clients Feedback

Discover what our clients have to say about their experience working with NXTWEB. Read feedbacks from businesses like yours who have seen real results with our digital marketing solutions.

Oliver & Co Solicitors

We’ve been working with Shaun and Pete at NXT Web for some time for our PPC campaign, and have always found them to be helpful, approachable, and knowledgeable. They are easy to work with and have spent time learning about what we do for our clients, to be able to use this knowledge to improve the PPC campaigns. Highly recommended. (Kerry Goulden of Oliver & Co Solicitors)

Reader's Digest UK

We've been working with Shaun and Erin at NxtWeb now for over 6 months, and find them friendly, knowledgeable and always on hand to give support and advice. With their expert help we've enhanced understanding across our team with bespoke training, and we have seen significant improvements in our online performance. A pleasure to do business with them, and very efficient.

Asbestos Justice

We have gone on to instruct NXTWEB to create new websites, SEO and PPC for Oliver & Co. They have been doing the PPC for Asbestos Justice since September 2019, and what we have noticed since NXTWEB has taken over, is that instead of spending £5000/month generating cases for us, we are now spending £3000/month for more cases and much better quality leads..

Oliver & Co Solicitors

NXTWEB has been looking after our SEO at Hartey Wealth and has been doing a fantastic job. The clear communication and explaining skills make it easy to understand a very complex subject! More importantly, the results have been much more than I imagined they could be. Anyone who needs SEO work should call NXTWEB immediately.

Our Team

Get to know the faces behind NXTWEB! Our team is comprised of talented individuals with diverse backgrounds and expertise in digital marketing. Learn more about the professionals who are dedicated to helping your business succeed.

Our Clients

Please have a look at what our clients have to say


The Brands We Are Helping To Grow

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