PPC Campaign
Increasing The Quality
And Quantity Of Leads.

Overview

0 %

More Leads With
1/3 Less Budget

Times More Lead Value

More
Conversions

About
The Client

Asbestos Justice provides people suffering from asbestos disease and their family’s advice and maximum compensation. They have solicitors that specialise in asbestos disease available to advise for you to receive the best outcome from your compensation claim.

The Challenge

Asbestos Justice originally approached us to improve their performance through SEO after working with another agency was unsuccessful. After seeing success, they then extended to PPC to boost the relevant traffic to the website in order to increase conversions.

Our Strategy

We understood what a good lead was for the client and focused on this to develop relevant keywords. This targeted those people searching for the relevant keywords to increase the traffic to the new website and generate business.

AdWords pay per click helped to increase the awareness of the targeted clientele about the website by displaying the advertisement when the user searches for terms that are relevant to the company and its products.

The Results

Implementing the refined campaign generated the required results. Asbestos Justice saw an increase in website visits and client cases in one month of spending £2000 less on their PPC campaign which achieved more leads of a higher quality.