We understood what a good lead was for the client and focused on this to develop relevant keywords. This targeted those people searching for the relevant keywords to increase the traffic to the new website and generate business.
AdWords pay per click helped to increase the awareness of the targeted clientele about the website by displaying the advertisement when the user searches for terms that are relevant to the company and its products.
Implementing the refined campaign generated the required results. Asbestos Justice saw an increase in website visits and client cases in one month of spending £2000 less on their PPC campaign which achieved more leads of a higher quality.
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