Lead generation is one of the biggest challenges for a business because you need a steady stream of new leads each month to keep the business going strong and to replace any customers who don’t make a purchase or leave.
There are a few ways that you can generate some more leads, whether this is through adding value to your customers or leveraging success to encourage others to try working with you.
Create Content Designed to Add Value
When you produce content for your business, it needs to add value to your target audience. Try and provide support to your customers at different parts of their journey, looking for ways you can offer them something tangible even before they commit to a purchase or solution.
Get Happy Clients to Leave Referrals
Nothing sells prospects on your business like referrals from past happy customers. One of the best things you can do if you’re trying to generate more leads for your business is to ask customers you’ve worked with before to leave feedback and then display that on your site or send it out as part of a value-driven email marketing campaign.
Use LinkedIn and Become a Thought Leader
LinkedIn is a tool you can use to generate high-quality leads, so you should capitalise on that by positioning yourself as a thought leader. By delivering content on LinkedIn that helps prospective clients to see the value you bring, you can encourage more leads.
Try Personalised Email Marketing
The thing about email marketing is that clients need to see they’re important to you. If you send out a generic email campaign peddling your latest sales offer, there’s no value in the content and no reason for anyone to engage with the emails. If you personalise your marketing with a few anecdotes and unique suggestions for services, it’ll go a long way.
Referral partnerships are an excellent way to generate leads because they prove value and help to deliver something tangible for your clients. If they refer a friend or another business and benefit from it, they are incentivised to recommend you. The reward can vary according to the type of customer – retail users get a gift card, and businesses get a free service for a month – but the gift itself helps to encourage lead generation.
There are lots of ways that you can generate quality leads for people. We’ve listed just a few, but you can check out this article by Forbes if you want more ideas. Lead generation in 2023 and beyond will be heavily grounded in your ability to deliver value to your clients – the things you do for them need to demonstrate a proven value because nobody wants a hollow business pitch.
You need to try and deliver value in every part of the customer journey to generate leads effectively. It’s important to offer something tangible before they make a purchase – it’s no longer enough to condition your value on the purchasing of goods and services.