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The Evolution of Social Media: Twitter’s Transformation into X

Twitter’s introduction in 2006 upended the social media landscape. Millions of users worldwide joined as a result of its swift rise to fame. With a 140-character limit, the platform’s distinctive communication style encouraged in-the-moment updates and dialogues. Twitter has developed into a potent instrument for social movements, political conversation, and breaking news. It changed the […]

Search Engine Optimisation Tricks: 6 SEO Tips and Tricks to Boost Your Rankings

Do you wish the world to know about your business or brand? Then, you need a beautifully designed website that can attract the attention of potential customers. But, to make people aware of your website, you need some effective SEO and internet marketing strategies. A customised internet marketing strategy developed based on your business needs […]

Meta to launch Twitter rival!

It has been reported that Meta, the parent company of Facebook, has begun development on a new social app in Menlo Park, California, codenamed “Project 92.” The programme will reportedly emerge in the following weeks. Meta is of the opinion that there should be a place where artists and celebrities can go to talk openly […]

Tips for Building a Professional Website with a Website Builder

A business requires an online presence to reach more customers. A professional-looking website with easy navigation can help you make a presence in the competitive market. An online presence can help your brand grow to greater heights. A well-designed and appealing website can build trust among your targeted customers. It also aids in better communication […]

The Guide to PPC Advertising for E-Commerce Businesses

Many business owners struggle to promote their e-commerce platforms effectively and affordably. Without a solid marketing strategy, they risk losing potential customers to their competitors, getting low traffic to their website, and failing to achieve their business goals. One of the most reliable methods to improve presence in the digital environment is PPC advertising. Below, […]

Bard vs. Chat GPT: How well does it hold up?

ChatGPT by OpenAI took the internet by storm in November 2022 when it was launched but it looks like it’s going to be competing with Google’s newly introduced AI-powered chatbot, Bard. What is Bard? Bard, much like it’s ChatGPT counterpart, is an AI-powered chatbot that can simulate human conversations using NLP (natural language processing) and […]

Why you should upgrade to Google Analytics 4 (GA4)

Digital marketing holds high significance today. Your business needs an effective marketing strategy that will provide results. Effective digital marketing can help attract more customers and lead to greater conversions. How can you assess the effectiveness of your marketing strategies? Earlier, marketers used Universal Analytics by Google to determine the effectiveness of the marketing strategy. […]

The Top Ways to Generate Leads For Your Business

Lead generation is one of the biggest challenges for a business because you need a steady stream of new leads each month to keep the business going strong and to replace any customers who don’t make a purchase or leave. There are a few ways that you can generate some more leads, whether this is […]

The Pros and Cons of Hiring a Social Media Manager

For every businesses nowadays, having a social media presence is essential. It’s a necessary component of the overall marketing plan, boosting brand awareness, audience growth and website traffic generation. To ensure your essential digital marketing tasks and online presence are fully taken care of you will need a social media marketing manager! As a business […]

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