When it comes to optimising your site for SEO it can be a minefield. There are so many different ways that you can go and there are also many companies that are offering SEO services at all different price points. However, there are several SEO tips for beginners that you can do for yourself that will give your SEO a boost.
SEO Tips for Beginners: Research and Use Relevant Keywords
Keywords are the foundation for success with your SEO. This is particularly true for small businesses. When people search for a small business, they normally do it by what it is they do and where it is located, so you want to make sure you play to this. You should start by brainstorming potential keywords and write down everything that you think is relevant. You can then use a keyword research tool that will help you streamline those potential keywords. Finally, you should search out those keywords yourself and see what hits you get. These are the sites that you need to do better than.
Optimise Your Page Titles and Meta Descriptions
Your page titles are important particularly when it comes to keywords. These are controlled by hidden tags on your webpage but can normally be configured through your content management system. What you want to do is to try and get your keywords into your titles in a natural way. The other thing to bear in mind is your page titles are how your listing will appear in search results. So, you want something that is going to entice a user to click on the link. You do need to make sure that you don’t over cram the title with just keywords though.
SEO Tips for Beginners: Optimise Your Page Content
You want to be able to weave your keywords into your content in a natural way. You want to make sure that you use the relevant header tags and content tags whilst you are creating content. Also, make sure that your images have relevant keywords in their alt tags. The emphasis in your content needs to be on natural writing rather than just trying to cram your keywords in anywhere.
Optimise Your Business Around the Web
Getting good SEO isn’t all about your website. Places, where your business can be listed, are also checked when determining the rank for your site. So, look at social media and sites like yell.com and make sure you have an accurate and optimised listing for each of those sites. These listing can rank well, and they will help boost the rank for your site, particularly if you can get your website listed at each mention.
SEO Tips for Beginners: Build Relevant Links
Link building is a crucial element in getting your site ranked, but it sometimes has a bad reputation. What you need to do is make sure that you have the right kind of links pointing towards your site. Think of each good and relevant link like a vote for your website. The more votes you get the higher your site will appear. You just need to make sure that they are the right kind of votes.