Daily SEO Tips

So, we’ve talked about SEO in a lot of different ways by now. You’re probably pretty aware of how optimising your website works, and the things you need to do. So we won’t rehash old ground too much here. No, we’ve got a different idea of what to talk about today.

We thought we’d explore the world of continuous SEO. What we’re talking about here are the different things you can do every day to keep your site up on the top search results. They’re not big tasks by any means – definitely not grand undertakings. But they are critical for any business. So let’s get right into it.

Upgrade Old Blog Posts

Google loves blog posts. No, seriously. They’re a potential goldmine of SEO opportunities. You can use a blog for so many different things – promoting yourself as an expert in the industry, connecting with your audience; it’s crazy just how much you can do with a blog and still be able to use it for SEO purposes.

So something you can do every day is to go back and upgrade a blog post. You know, one of the ones that you published before making a committed effort to work on SEO for your site? Make it relevant, add the keywords that you want and then leave it to sit in the archives. It’ll help to generate traffic passively.

Analyse Your Competitors 

Something you can do every day that doesn’t take long is to go and see what your competitors are doing. It’s always a good practice to develop. You see, business rivals can be a pain to deal with, but they can also give you valuable information, especially if they’re doing well.

So wander over to the page of your fiercest rival every once in a while. See how their website is performing, and what they’re doing right. Whether you realise it or not, a lot of the time sites grow based on their rivals – it’s a subtle relationship which is mutually beneficial. You’re improving to match them, and they progress to match you, and so you both hold yourselves to a higher standard.

Post on Social Media

You know all those social media accounts you’ve got sitting around, just passively gathering followers? Well, it’s time to put them to work. Social media is a critical, and often a free resource for businesses to take advantage of when it comes to SEO. You get a platform to post blog posts, opinions, offers, giveaways, and so many other engaging content ideas, and you can pair them with your keywords to drive traffic to your website. It doesn’t have to be a time-consuming process either – post once every few days on every platform you have and remember to communicate with your followers.

Overall, these are some of the things you can do every day to improve your SEO. They aren’t big things – you’ve already done the bulk of the optimisation. What you’re doing here is consolidating your position. You’re showing the world that you’re still here. SEO isn’t a static entity. You can’t just optimise your site once, and that’s that. It’s always evolving and changing, so you need to make sure you’re staying relevant.







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