Let’s talk about SEO for a minute. It’s not like other concepts. The thing about search engine optimisation is that it’s a continually evolving concept. There’s no one set of terms which can guarantee you a set of customers, forever. You have to change with the SEO; otherwise, your business gets left behind.
The SEO of today is exciting to look at properly. Because of how technology is changing, your site could very well be obsolete. There’s also a lot of development in the way people search for websites on the internet. Let’s take a look at how we can help you to understand the evolution of SEO.
Do you have a virtual assistant on your phone or in your home? If you do, go ahead and ask it to search for something. It doesn’t matter what you pick. What we want you to focus on are the words you speak
Where are we going with this? That’s a good question. We’re trying to give you an example of voice-based searching. It’s different from the standard method of inputting your request. The words you use are different because they’re spoken and not typed out. So perhaps you can see how voice-based searching would require a different set of keywords and phrases than those you might find on a computer?
What we’re trying to highlight is that the way people search for things is changing. Not everyone types to find a result these days. Not when applications like Alexa and Siri are all helping us to find the sites we want. This change means that you have to alter your website to cope with the new demands.
How Do We Do This?
But how do you go about making this a reality? Well, you need to try and figure out the best way for yourself. The problem is that we’re in a transitionary period right now. People are starting to use voice-based searching more and more, but the majority are still using the old way.
It’s a good idea to start implementing a selection of different voice-based keywords into your website to see what happens. At the very worst, you find that nothing changes concerning traffic to your site. In the best-case scenario, however, you’ll see an improvement to your website and the amount of traffic it gets. Experimentation can be entirely risk-free, so long as you’re careful with how you do things. But it is crucial nonetheless to try and find a middle ground.
To summarise, these are just a few of the different options which you’re going to have to think about when it comes to SEO. There is no doubt that it is evolving. The progression from one form to the next is something which can not halt. Instead, we must look to try and embrace this new way of introducing keywords. Only then can we begin to appreciate all of the many benefits which come from this particular way of doing things.