SEO tags creation

SEO tags creation/meta tag creation

What is a meta title?

A meta title is the page title that is displayed in the search engine. It provides initial information about the webpage that is navigated to when the title is clicked. Although the meta title is displayed to users just as a title, search engines and web crawlers can read it. The purpose of it is for improving ranking, and snippets are displayed in search results to give information about the content.

Why is it important for SEO?

The title is the first thing that potential customers see and it gives users a quick insight into the content of a result and why it is relevant to their query. It needs to include a key piece of information either about your business or what customers are looking for. Often users use this information to decide whether to click on your result or not.

Best practices

  • Every page should have a title tag, but have unique title tags for each page.
  • Avoid generic titles
  • Create a click-worthy title
  • Make sure the selected tag matches the intent of your potential customers
  • Only include your target keyword where it makes sense
  • Avoid too long or too short, be brief but descriptive. Keep a meta tag below 60 characters.
  • Use one title tag per page, if you use multiple then search engines may show an undesirable one.

How to add a title tag to your page

A title tag is what users click through on the search engine results. The best way to add meta tags to your pages on your website is to install a plugin on WordPress such as Yoast.

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