Off page SEO optimisation takes place outside of your own website to impact your rankings within search engines results pages. It involves improving search engine and user perception of a site’s popularity, relevance, trustworthiness and authority. This is accomplished by your website being linked to by reputable websites, which verify your contents quality giving you the ability to tank higher.
It is one of the most important Google ranking factors that relies on human behaviour. Activities are conducted away from your website to raise the ranking of a page, this can include guest posts or blogs or leaving comments on others sites which promote your site on other websites. Other factors that it includes are: link building; content marketing; social media; podcasts; reviews and more.
How important is off page SEO?
Off-page SEO is very important to gain authority and rank highly on Google!
But why?…Why is off-page optimization important?
There are constant changes being made to algorithms and ranking factors. It is important to improve the off-page seo to improve the perception that search engines and users have of the site’s quality. This builds your sites domain authority, Google uses this to determine your websites value of web pages which is considered for ranking a website.
Tip: Off-page optimisation will help you to rank above your competitors, and perceive you as being more credible, relevant and trustworthy.
How to do off-page seo?
Here is a list of off-page tactics for you to give a go, all of which can help you increase authority and organic search traffic:
Link building; content marketing; PR; Local SEO; Social media; Guest posting and reviews.
SEO Services?
Take the worry away! We believe that outsourcing Digital Marketing to us enables you to focus on what you are good at, with more time to focus on your performance in key areas whilst we implement strategies developed specifically for your needs. Find out more here.Check out our previous case studies to see what we have achieved for our clients by conducting successful SEO Campaigns.