Organic marketing is the implementation of a strategy that generates traffic to your businesses website gradually over time increasing the awareness. Organic marketing methods include the following methods: blog posts, case studies, guest posts, unpaid tweets, and facebook updates.
Organic marketing aims to increase brand awareness and attract leads and convert customers. Organic marketing puts your brand in front of potential customers that are searching for relevant keywords.
The best place to focus on your organic marketing is SEO!
What is an organic content strategy?
An organic content strategy is the process of implementing organic content to your marketing mix.
Current traffic habits: First you should understand what your current audiences behaviour is like, analysing and comparing them against your ideal audience. For example, where do your website visitors come from? How do they discover you?
It is important to understand what organic content your target audience wants to consume so that you can focus on providing that for them.
Content Creation: following the previous analysis, select the platforms to be used and create a list of different content types and ideas including keywords that you can use to create a varied content strategy that will target your audience.
Content Optimisation: It is essential to optimise your content so that it ranks on search engines. To do this you will need to make sure that your content contains relevant keywords, is designed well and use metatags so that search engines can authorise it as being valuable to users.
Improve: There are online tools that can be used to improve the quality of your content or SEO. This enables you to measure the performance of your content. Organic marketing is the idea of making people aware of you so that they come to you rather than reaching out via paid methods.
So what is the point?
The whole point of organic marketing is to provide potential customers with engaging and useful content to keep them interested – this means that when they are making a purchasing decision, they will know about you and think of you first.
How is organic marketing measured?
- Visitor durations
- Landing page traffic from organic search
- Returning visitors
- Total bounce rate
- Social share
- Total leads by source
- Lead close rate
Take the worry away! We believe that outsourcing Digital Marketing to us enables you to focus on what you are good at, with more time to focus on your performance in key areas whilst we implement strategies developed specifically for your needs. Find out more here.Check out our previous case studies to see what we have achieved for our clients by conducting successful SEO Campaigns.