SEO writing

What is SEO writing?

SEO writing is the process of planning, writing and optimising content for a website with the aim of it ranking as high as possible on Google. To rank higher, the content needs to include keywords that target audiences are searching and looking for aswell as writing high quality content that provides a knowledgeable answer for users in a well presented manner so that it is easily understood.

Why is SEO writing important?

An estimate indicates that Google receives an average of 3.5 billion searches per day, this includes your potential customers trying to find out information. So to rank high on Google, high-quality content is important along with implemented search engine optimisation so that you are the website providing useful information. 

Tips on how to optimise your writing:/ best practises

  • Headings: Use relevant headings because this is an overview that can be used by Google to understand what your content is about and the sections within. 
  • Featured snippets: optimising your content for featured snippets increases your visibility by appearing as a snippet on the search results when specific questions are asked. To do this, using the asked questions as subheadings is important.
  • Humans: Remember the content that you are writing is for humans now search engines. While writing high quality content, keep your audience in mind. Key things to remember is to provide thorough answers, scannable sections, organised subheaders and visuals. 
  • Meta descriptions: A meta description can give your post more exposure, Google will crawl this and rank your web page based on it. Therefore it is important to include your keywords within it so that you can make Google aware that you are relevant to what is being searched.

How do you write SEO content writing

  1. Ideations: gather a list of ideas by researching around your keyword. What are your suggested questions on Google and can you answer them? This helps you to write content that gives you a better chance to appear in the right places. 
  2. Outline: create an outline of what your content will include. This helps to ensure the quality remains high but can also determine your subheadings.
  3. Draft: Write your first draft in the sections determined by your subheadings. This involves researching that can later be refined. 
  4. Review: Reviewing and getting feedback on your writing can help to improve the content with fresh eyes. Often things can be missed and this will help them to stand out when looking back at a different time to writing the content.
  5. Format: Using the improvements indicated in the previous step, now make the edits to improve the content. Once the content is finished it is time to format it so that it is optimised for readers and search engines.
  6. Publish: Make sure your SEO elements are completed on the website software that you are using, and then you are ready to go and publish the post!

How to title blog posts for SEO

You may have brilliant content for the main body of the post, but to rank well you still need a good heading for the post. There are a few things to keep in mind when you are writing your headline, they include the following:

  • Use numbers
  • Mention what you are offering them, do you have a free template? Or great content?
  • Tease the reader with a headline that intrigues the readers to click to read more.

How to measure copywriting SEO performance

The goals of your content will determine how you can measure the performance using specific key performance indicators. For example, one article could be perceived as successful or a failure by different brands because they want to achieve different results.

Some common KPIs used to measure success include the following: 

  • Brand awareness
  • Lead generation
  • Email subscribers
  • Ranking keywords
  • On-site conversions
  • Click-through rates
  • Web traffic through organic search
  • Social media likes, comments, and shares

SEO Services?

Take the worry away! We believe that outsourcing Digital Marketing to us enables you to focus on what you are good at, with more time to focus on your performance in key areas whilst we implement strategies developed specifically for your needs. Find out more here.

Check out our previous case studies to see what we have achieved for our clients by conducting successful SEO Campaigns.

Do You Have A Project?

Let's Talk

See success stories.
Watch now!