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What is Remarketing Ads
and How Can it Turn Visitors into Customers

Discover the power of remarketing ads. Leverage your brand’s past interactions to reengage your audience and boost conversions. NXTWEB’s expertise in remarketing helps you seize valuable opportunities to connect with potential customers.
Remarketing ads, also known as retargeting, are a strategic form of online advertising that allows you to reconnect with visitors who have previously engaged with your website or app. It’s the digital marketing equivalent of a friendly, “Hey, we’re still here!” The concept is simple, yet the results can be profound.

Remarketing Ads Help You

Reengage Visitors

Remarketing enables you to reestablish connections with visitors who have previously explored your website but may not have taken any action during their initial visit. It’s an effective way to remind them of your offerings and rekindle their interest.

Boost Conversions

By targeting individuals who have already shown an interest in your products or services, remarketing can significantly increase your conversion rates. These ads are designed to persuade previous visitors to take desired actions.

Maximize ROI

Remarketing ads help you extract maximum value from your existing website traffic and previous advertising investments. They allow you to keep your brand in front of potential customers, even after they’ve left your site.

Why Remarketing Matters

Enhanced Brand Visibility

Remarketing campaigns keep your brand in front of potential customers even after they leave your website. As they browse other websites and social media platforms, they continue to see your ads, reinforcing your brand's presence and message.

Targeted Messaging

Remarketing enables you to tailor your ad messages to specific audience segments based on their behavior on your website. You can craft personalized messages that address their unique needs and preferences, increasing the likelihood of engagement.

Nurturing Relationships

Remarketing allows you to nurture relationships with potential customers who may not have converted during their initial visit. By repeatedly exposing them to your brand and its offerings, you can build trust and credibility, making them more likely to return and complete a desired action.

Higher Conversion Rates

Since remarketing targets users who have already expressed interest in your products or services, the likelihood of conversion is considerably higher. It's a cost-effective way to reengage users who are already familiar with your brand.

ppc consultant service for getting results

Tracking System

Remarketing relies on tracking user behavior, which provides valuable insights into what potential customers are looking for. By analyzing this data, you can continuously refine your campaigns for better performance.

ppc consultant service for optimizing google ads
erin nxtweb
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Real-World Success Stories

Success Story of Turtle Covers

Challenge:
We analyzed Turtle Covers’ brand, selected optimal products for a PPC campaign, and targeted relevant keywords to drive more traffic. We installed advanced tracking for accurate conversion data, enabling data integration between Google Analytics and Shopify.
Solution:

After analyzing the results, we closed 48 out of 50 running advertisements, defined the client’s ideal lead, refined 2 adverts for better targeting, and optimized them with relevant keywords. AdWords pay per click boosted awareness among the target audience by displaying ads when users searched for relevant terms.

Results:
Manually implementing an advanced tracking solution generated the required results within 5 months. Turtle Covers generated more leads and sales in the product areas that are best for them, achieving 95,000 impressions and led 12,000 clicks followed by sales, an overall 460 conversions were made.
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Success Story of Classic Bike Parts

Challenge:
This client sought our help after their previous agency failed to deliver desired results. The initial campaign relied heavily on automation, limiting its success. We reevaluated the strategy and focused on driving more relevant traffic to Classic Bike Parts Cheshire’s website to boost conversions.
Solution:
After analyzing results, we closed 48 out of 50 ads and refined 2 based on client preferences, competition, and relevant targeting. We optimized the ads with keywords to boost website traffic. AdWords pay-per-click raised awareness by showing ads to users searching for relevant terms.
Results:
Classic Bike Parts Cheshire approached us to take over their campaign to be more successful. By cutting down the number of live adverts we improved the quality meaning they could be more effective by maintaining the same spend but 9 times more business. By targeting relevant keywords to reach the potential clients it increased the ROI by 400%.
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Success Story of Olivers & Co Solicitors

Challenge:
Oliver & Co asked us to enhance their website’s commercial awareness and attract more relevant users to generate business. We accomplished this by refining keywords to emphasize the commercial aspect, making it more likely to generate leads.
Solution:
We refined primary, service, and content management keywords to retarget relevant users via AdWords. By boosting commercial department awareness and targeting relevant users, we generated more leads through AdWords pay-per-click advertising.
Results:
When Oliver & Co approached us requiring more leads, they were generating on average 4 leads a month and since receive an average of 25 leads a month. Their ROI increased by 4 times throughout the campaign meaning that they generated the required business and more for the campaign to be successful.
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These success stories illustrate how NXTWEB’s SEO and digital marketing efforts helped businesses overcome challenges and achieve impressive results in UK
View All Case Studies
At NXTWEB, we take immense pride in our collaborations with a diverse range of industry-leading brands and businesses in London. Our commitment to excellence has earned us the trust and partnership of these esteemed organizations. Here are just a few of the brands we’ve had the privilege to work with:

Hear from our satisfied clients about their experiences with NXTWEB and the impact of our digital marketing services.

Oliver & Co Solicitors

We’ve been working with Shaun and Pete at NXT Web for some time for our PPC campaign, and have always found them to be helpful, approachable, and knowledgeable. They are easy to work with and have spent time learning about what we do for our clients, to be able to use this knowledge to improve the PPC campaigns. Highly recommended. (Kerry Goulden of Oliver & Co Solicitors)

Reader's Digest UK

We've been working with Shaun and Erin at NxtWeb now for over 6 months, and find them friendly, knowledgeable and always on hand to give support and advice. With their expert help we've enhanced understanding across our team with bespoke training, and we have seen significant improvements in our online performance. A pleasure to do business with them, and very efficient.

Asbestos Justice

We have gone on to instruct NXTWEB to create new websites, SEO and PPC for Oliver & Co. They have been doing the PPC for Asbestos Justice since September 2019, and what we have noticed since NXTWEB has taken over, is that instead of spending £5000/month generating cases for us, we are now spending £3000/month for more cases and much better quality leads..

Oliver & Co Solicitors

NXTWEB has been looking after our SEO at Hartey Wealth and has been doing a fantastic job. The clear communication and explaining skills make it easy to understand a very complex subject! More importantly, the results have been much more than I imagined they could be. Anyone who needs SEO work should call NXTWEB immediately.

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Team Behind The Magic

shaun nxtweb

Shaun

Digital Marketing Manager

erin nxtweb

Erin

Social Media Manager

Hassan

Website Projects Manager

pete nxtweb

Pete

PPC Manager

Bob​

Sales & Marketing Executive

anoop nxtweb

Anoop

Web UI/UX
Designer & Developer

Martin

SEO Manager

Ready to harness the full potential of PPC advertising? Our PPC consultants are here to guide you every step of the way. Contact us today to start the conversation and discover how our PPC consulting services can elevate your online advertising efforts.

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