Why your business needs a marketing strategy and the benefits of the different elements of marketing
Marketing goes well beyond the usual billboards, TV ads, or flyers – it’s a critical strategy businesses use to let everyone know that something is available that could potentially change their life for the better. It’s also a way to communicate the value proposition of their product or service to the target audience. In today’s […]
Learn More About The Hi-Tech, AI-Based Search Features Introduced By Google For Customer Satisfaction
People cannot imagine a day without using the Google search engine to look for vital information they need in their personal and professional life. Google has become the top search engine that delivers results to users within no time. To boost customer satisfaction, Google started using artificial intelligence (AI) in its search. Since 2015, leveraging […]
PPC Marketing – Increase Exposure and Qualified Leads in No Time
Whether you’re looking for a fast way to enter a new market or want to diversify your marketing efforts, PPC is worth consideration. Popular with businesses around the globe, this type of online advertisement significantly improves brand exposure, boosts leads, and generates qualified traffic right to your website. There are PPC solutions for every need […]
What is conversion rate optimisation?
Conversion rate optimisation focuses on increasing the conversions on a website by enhancing it to encourage website visitors to take the desired action (for example: filling a form or becoming a customer). The process involves understanding your users journey through the site and what is stopping them from moving through your site, before then content […]
What is a heat map?
A heat map is a visual graph that uses colour to show varying degrees of a certain metric, representing the engagement on a page. It uses a hot and cold system, showing hot when sections have high interactions and cold when they are low. What is heat mapping marketing? Heat maps are a useful tool […]
7 Questions To Ask Before Starting A Pay Per Click (PPC) Campign +PLUS 2 Things You Need To Know!
The size of the business doesn’t matter when talking about PPC, as it is one of the most preferred ways for a business to promote their brand and products online. If planned and executed properly, the PPC marketing can bring dozens, often hundreds, of new customers. It can also provide you with rarely matched return on […]
Why Start With PPC Marketing?
The internet offers unlimited opportunities to businesses of any size and the key to achieving seems to be well-developed digital marketing strategy. However, this is not an easy task, and many people end up spending a lot of money without getting any results. No matter the size of the business, the most preferred way for […]
NXTWEB is looking for the Best Digital Marketing Campaigns!
The Digital Marketing Campaign award is for those who have innovated in a digital marketing campaign, whether this is launching a new business or product or boosting charity fundraising to the next level. Judges are looking for creativity and a focus on timescales and impact. GOOD LUCK! This years’ awards have five categories and are open […]
How to become great at Web Design
Becoming great at Web Design is not a one-time thing, you need to begin to dedicate even more time to keep up-to-date with all latest standards. The best Web Designers in the world share a common secret to their success; The learning process never stops for them, as it never stops for us! Here are some of the […]