The latest suite of Google Ads features and how to make the most of them
Are you spending your hard-earned digital marketing resources on channels that rake in the best ROI? Unless you’re familiar with the latest Google Ads features, you may not be making the most of your marketing budget: Google Smart Shopping for acquiring new customers Any type of conversion is considered “great” for business, even if they […]
Tips, Tricks, and Trends – SEO For Thriving Businesses
2023 is a brand new SEO game, and marketing needs to keep up or get left behind. Your business will benefit big time from new tricks and tactics designed to help grow and drive success. To give you a taste of what you need to do, we’ll be showcasing our skills as a digital marketing […]
Meta’s Creator Studio
Meta’s Shutting Down its ‘Creator Studio’ Page Management App; here is what might happen in the future… For several years, Creator Studio on Facebook has proven to be a useful tool for those who need to post regular content to the platform (and have it engaged with too). The studio is free to use and […]
PPC Marketing – Increase Exposure and Qualified Leads in No Time
Whether you’re looking for a fast way to enter a new market or want to diversify your marketing efforts, PPC is worth consideration. Popular with businesses around the globe, this type of online advertisement significantly improves brand exposure, boosts leads, and generates qualified traffic right to your website. There are PPC solutions for every need […]
SEO Competitor Analysis Guide
What is SEO competitor analysis? And what will you gain from conducting this? Have you been told that an SEO competitor analysis is an important part of marketing strategies, but still don’t know what it is? It is the process of researching and analysing the content strategies of competitors. This includes elements such as links […]
SEO Audit
Let’s start with what SEO is and why is it important? Search Engine Optimisation increases the visibility of your website on Google search results when they search for relevant products or services. The more visible you are on Google, the more likely you are to gain relevant website traffic with the potential of sales. SEO […]
What is organic marketing?
Organic marketing is the implementation of a strategy that generates traffic to your businesses website gradually over time increasing the awareness. Organic marketing methods include the following methods: blog posts, case studies, guest posts, unpaid tweets, and facebook updates. Organic marketing aims to increase brand awareness and attract leads and convert customers. Organic marketing puts […]
What is rank tracking?
Rank tracking monitors where urls are ranked on the search engine results page when specific keywords are searched for. By tracking url rankings regularly, it enables you to visualise trends that indicate the impact of SEO optimisation. Often competitors are monitored to compare where they rank against you as well as monitoring keeping track of […]
What is off page SEO optimisation?
Off page SEO optimisation takes place outside of your own website to impact your rankings within search engines results pages. It involves improving search engine and user perception of a site’s popularity, relevance, trustworthiness and authority. This is accomplished by your website being linked to by reputable websites, which verify your contents quality giving you […]
What is conversion rate optimisation?
Conversion rate optimisation focuses on increasing the conversions on a website by enhancing it to encourage website visitors to take the desired action (for example: filling a form or becoming a customer). The process involves understanding your users journey through the site and what is stopping them from moving through your site, before then content […]