What is conversion rate optimisation?
Conversion rate optimisation focuses on increasing the conversions on a website by enhancing it to encourage website visitors to take the desired action (for example: filling a form or becoming a customer). The process involves understanding your users journey through the site and what is stopping them from moving through your site, before then content […]
Local SEO vs National SEO
What is local SEO? Local SEO enables Google to depict where you are located, by using keywords that are relevant to a specific location, focusing on details such as the location’s address, or city. This is because it is essential for your local audiences in a specific geographical area to find you as a small […]
What is a heat map?
A heat map is a visual graph that uses colour to show varying degrees of a certain metric, representing the engagement on a page. It uses a hot and cold system, showing hot when sections have high interactions and cold when they are low. What is heat mapping marketing? Heat maps are a useful tool […]
What is SEO writing?
SEO writing is the process of planning, writing and optimising content for a website with the aim of it ranking as high as possible on Google. To rank higher, the content needs to include keywords that target audiences are searching and looking for aswell as writing high quality content that provides a knowledgeable answer for […]
What is SEO content optimisation?
SEO content optimisation uses key focus words within written content that helps the website to rank in search engines. Search engines rank pages or blogs by figuring out what the content is about so that it can catalogue it correctly within the search engine. Therefore it is important to tightly focus pages and specific topics. […]
SEO tags creation/meta tag creation
What is a meta title? A meta title is the page title that is displayed in the search engine. It provides initial information about the webpage that is navigated to when the title is clicked. Although the meta title is displayed to users just as a title, search engines and web crawlers can read it. […]
What is technical optimisation SEO?
Technical optimisation SEO is a way of improving your SEO but is not related to content. It improves the website’s technical aspects which increases the ranking of its pages in the search engines. By optimising technical aspects, the website can be crawled much quicker and can be easily understood. Why is technical optimization important? Essentially […]
What is keyword research?
Keyword research is an essential part of SEO, it is the process used for finding, analysing and selecting an extensive list of keywords. Creating a list that is relevant to target and for your website to rank for as relevant search terms that potential customers search for. The process of finding what key terms your […]
How to Increase Your ROI Through scientific SEM?
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few simple tips, you […]
SEO Tips for Beginners
When it comes to optimising your site for SEO it can be a minefield. There are so many different ways that you can go and there are also many companies that are offering SEO services at all different price points. However, there are several SEO tips for beginners that you can do for yourself that […]