Reader's Digest UK Social U Media Case Study

About Client

Reader’s Digest UK came to us because they were struggling to get noticed on social media.  They were getting little engagement with their content, so they approached us asking for advice to become more appealing on social media and to create content that will come across more engaging to their target audience to increase reach across the social media channnels.

What We Did For Reader's Digest UK

01

Reader’s Digest Boosts Reach

After conducting a competitor analysis, we recommended to Reader’s Digest that they posted across four platforms to gather a wider target audience – Facebook, Instagram, Twitter and Pinterest, with Facebook as the priority due to the nature of their target audience (primarily 55+)

02

Reviving the ‘Word of the Day

We also noticed they used to do a ‘word of the day’ on Facebook which we recommended they pick up again as it encourages their audience to engage

03

Transforming Content

We started making visual posts that were more relevant to their articles rather than the stock images they were using before

04

Strategic Timing

We also picked the optimal times they would be posted to make sure it was reaching their target audience

05

Drive Engagement & Attract Newcomers

We also implemented some ‘competitions’ and followers had to comment and share to enter, which encouraged engagement and more newcomers

Competition example

By running on-social media only competitions, we managed to get a huge amount of reach and engagement for Reader’s Digest.

Magazine Posts

Consistency is key to keeping people engaged, so with each new magazine issue we made sure a post went out advertising this.

Engaging

Alongside word of the day, we implemented weekly joke and quote posts to keep people engaged

Magazine Content

We picked out the relevant articles in Reader’s Digest’s magazine to post out on the platforms to try and boost engagement rates.

Facebook Results Reader's Digest UK

Instagram Results Reader's Digest UK

x Results Reader's Digest UK

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Reader's Digest UK Social U Media Case Study

About Client

What We Did For Reader's Digest UK

01

02

03

04

05

Competition example

Magazine Posts

Engaging

Magazine Content

Facebook Results Reader's Digest UK

Before

After

Instagram Results Reader's Digest UK

Before

After

x Results Reader's Digest UK

Before

Before

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