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Cunningham's Website Redesign Case Study

Overview of the Project

Cunningham’s Rugs needed a modern, user-friendly website to reflect their high-quality, stylish products. Their previous site was outdated, with poor navigation and a cumbersome checkout process that affected sales. The website also failed to effectively showcase their diverse range of rugs, limiting their ability to attract and convert potential customers.

Solutions

Modern, Visual Appeal

The homepage was designed with a clean, elegant look, utilizing a neutral color palette that emphasizes the luxury and quality of Cunningham’s rugs. High-quality images were strategically placed to highlight the texture, design, and variety of rugs, creating an immediate connection with the user.

Focused Product Presentation

The design prominently features product categories such as “Shop by Colour” and “Shop by Size,” enabling users to easily filter and find products that match their specific needs. This intuitive layout simplifies product discovery, making the shopping experience more enjoyable and efficient.

Streamlined Navigation

The website’s header includes an intuitive navigation menu, allowing users to browse products by color, room, size, or style with ease. This categorization simplifies the shopping process and enhances user engagement.

Promotions and Offers

The design includes prominent callouts for promotions like “Our Summer Range Sale” drawing attention to sales and special deals. This encourages conversions by making it easy for customers to see current offers.

Social Proof and Trust Building

The navigation was enhanced with clear, concise menu options and easy access to important sections like “Best Sellers,” “About Us,” and “Customer Testimonials.” This makes it easier for users to find what they’re looking for without unnecessary clicks, improving overall site usability.

Responsive Design

The website was made fully responsive, ensuring a seamless experience across all devices. Whether customers are browsing on a desktop, tablet, or mobile device, the site adapts beautifully, maintaining its visual appeal and functionality.

Technologies Used

Shopify

Liquid

Responsive Design

ui-design

UI UX design

Check Out The Website

Ready to Achieve Similar Results?

At NXTWEB, we believe in turning success stories into realities. If you’re inspired by the results showcased in this case study and eager to embark on a similar journey for your business, we’re here to help. Fill out the form below to schedule a consultation with one of our digital experts.

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Real World Success Stories​

At NXTWEB, we take pride in delivering results-driven digital marketing solutions for businesses in Chester and London. Here are some case studies of our work across various services:

Success Story of Asbestos Justice

Challenge:
Asbestos Justice sought to improve their online performance after an unsuccessful partnership with another agency. Their goal was to increase website traffic and conversions.
Solution:
NXTWEB implemented a focused SEO and PPC strategy to attract relevant traffic. They targeted specific keywords to enhance the website’s visibility and ran AdWords pay-per-click campaigns.
Results:
  • 40% reduction in budget while generating 33% more leads.
  • Increased lead value from £2-4K to £6-10K.
  • Significant growth in website traffic and cases.
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Success Story of Reader’s Digest

Challenge:

Reader’s Digest faced technical SEO challenges, causing lower search rankings and decreased organic traffic. They needed to enhance their SEO performance.

Solution:

NXTWEB conducted a thorough SEO analysis, identifying areas for improvement. They implemented a new SEO approach targeting the desired audience and performing comprehensive keyword analysis.

Results:
  • Organic traffic nearly doubled within 16 months.
  • Achieved the highest level in Google Search Console.
  • Significant increase in keyword rankings, setting new records.
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Success Story of Olivers & Co Solicitors

Challenge:
Oliver & Co asked us to enhance their website’s commercial awareness and attract more relevant users to generate business. We accomplished this by refining keywords to emphasize the commercial aspect, making it more likely to generate leads.
Solution:
We refined primary, service, and content management keywords to retarget relevant users via AdWords. By boosting commercial department awareness and targeting relevant users, we generated more leads through AdWords pay-per-click advertising.
Results:
When Oliver & Co approached us requiring more leads, they were generating on average 4 leads a month and since receive an average of 25 leads a month. Their ROI increased by 4 times throughout the campaign meaning that they generated the required business and more for the campaign to be successful.
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Success Story of WMCW

Challenge:

The challenge was to create a user-friendly website for WhatmyClaimWorth, ensuring their clients received comprehensive, honest, and specialized representation.

Solution:

To address this challenge, we chose WordPress and Elementor, two potent web development tools. WordPress provided a user-friendly platform with customization and live updates.

Results:

Following implementation, the website successfully met its goals. Clients enjoyed a user-friendly experience with clear content presentation on various devices.

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These success stories illustrate how NXTWEB marketing efforts helped businesses overcome challenges and achieve impressive results

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These success stories illustrate how NXTWEB marketing efforts helped businesses overcome challenges and achieve impressive results

View All Case Studies

Brands We Work With

We take immense pride in our collaborations with a diverse range of industry-leading brands and businesses. Our commitment to excellence has earned us the trust and partnership of these organisations. Here are some of the brands our team has had the privilege to work with:

Clients Feedback

Discover what our clients have to say about their experience working with NXTWEB. Read feedbacks from businesses like yours who have seen real results with our digital marketing solutions.

Oliver & Co Solicitors

We’ve been working with Shaun and Pete at NXT Web for some time for our PPC campaign, and have always found them to be helpful, approachable, and knowledgeable. They are easy to work with and have spent time learning about what we do for our clients, to be able to use this knowledge to improve the PPC campaigns. Highly recommended. (Kerry Goulden of Oliver & Co Solicitors)

Reader's Digest UK

We've been working with Shaun and Erin at NxtWeb now for over 6 months, and find them friendly, knowledgeable and always on hand to give support and advice. With their expert help we've enhanced understanding across our team with bespoke training, and we have seen significant improvements in our online performance. A pleasure to do business with them, and very efficient.

Asbestos Justice

We have gone on to instruct NXTWEB to create new websites, SEO and PPC for Oliver & Co. They have been doing the PPC for Asbestos Justice since September 2019, and what we have noticed since NXTWEB has taken over, is that instead of spending £5000/month generating cases for us, we are now spending £3000/month for more cases and much better quality leads..

Oliver & Co Solicitors

NXTWEB has been looking after our SEO at Hartey Wealth and has been doing a fantastic job. The clear communication and explaining skills make it easy to understand a very complex subject! More importantly, the results have been much more than I imagined they could be. Anyone who needs SEO work should call NXTWEB immediately.

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Our Team

Get to know the faces behind NXTWEB! Our team is comprised of talented individuals with diverse backgrounds and expertise in digital marketing. Learn more about the professionals who are dedicated to helping your business succeed.


shaun nxtweb

Shaun

Digital Marketing Manager

anoop nxtweb

Anoop

Web UI/UX
Designer & Developer

Hassan

Website Projects Manager

pete nxtweb

Pete

PPC Manager

Bob​

Sales & Marketing Executive

Martin

SEO Manager

Our Clients

Please have a look at what our clients have to say

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The Brands We Are Helping To Grow

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