Gabriel Kitchen Website Design Case Study

Overview of the Project

Gabriel Kitchen Design is a bespoke kitchen design company based in Chester, UK. Founded by Stu Millard, the company specializes in creating high-quality, custom kitchens tailored to individual client needs, focusing on UK-made cabinets, affordable luxury, and exceptional craftsmanship. Gabriel Kitchen website faced several key challenges with their previous website: it was outdated, lacked modern design elements, and did not reflect the brand’s bespoke, high-quality offerings. The user experience was poor, with cumbersome navigation and a non-responsive design, making it difficult for users to explore the site, especially on mobile devices. Additionally, the site had limited online presence due to poor SEO, and it failed to effectively showcase their portfolio, which impacted their ability to attract new clients.

Solutions

01

Modern, Responsive Website:

We completely overhauled the previous website design, focusing on creating a sleek, modern layout that reflects Gabriel Kitchen Design’s bespoke services. The redesign prioritized clean lines, elegant typography, and ample white space, ensuring the site exudes a sense of luxury and professionalism. This new layout not only enhances the visual appeal but also facilitates a more intuitive user journey, making it easier for visitors to explore the services and portfolio.

02

Streamlined Navigation

To improve the user experience, we restructured the site’s architecture, implementing a more straightforward navigation system. The new menu is clearly organized, allowing users to easily access different sections of the site, such as services, portfolio, and testimonials. This restructuring reduces the time visitors spend searching for information, enhancing their overall experience and increasing the likelihood of conversion.

03

User-Friendly Interface

The redesign also focused on simplifying the user journey. We achieved this by creating clear, accessible menus and strategically placing calls-to-action (CTAs) throughout the site. These CTAs guide users towards key actions, such as booking a consultation or viewing the portfolio, without overwhelming them with too many options at once.

04

Case Studies and Testimonials

To further build credibility, we included detailed case studies and client testimonials. The case studies provide in-depth looks at previous projects, highlighting the design process, challenges, and final outcomes. Testimonials from satisfied clients reinforce the brand’s reputation for delivering high-quality, bespoke kitchen designs, and are strategically placed throughout the site to influence potential clients positively.

05

Highlighting Unique Selling Points

We emphasized Gabriel Kitchen Design’s unique selling points (USPs), such as their commitment to UK-made cabinets, bespoke design services, and the affordable luxury they offer. These USPs are highlighted throughout the site, particularly on the homepage and services pages, to differentiate the brand from competitors and appeal to their target audience.

06

SEO Optimization

To improve the site’s visibility in search engines, we conducted a thorough keyword analysis, identifying terms and phrases relevant to Gabriel Kitchen Design’s services. We then strategically integrated these keywords into the website’s content, including headings, body text, and meta descriptions. This targeted approach helps the site rank higher for searches related to bespoke kitchen design and similar services.

Technologies Used

WordPress

Elementor

Responsive Design

UI UX design

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Real World Success Stories

At NXTWEB, we take pride in delivering results-driven digital marketing solutions for businesses in Chester and London. Here are some case studies of our work across various services:

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40% reduction in budget while generating 33% more leads.
Increased lead value from £2-4K to £6-10K.
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Success Story of Reader’s Digest

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Results:

Organic traffic nearly doubled within 16 months.
Achieved the highest level in Google Search Console.
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Success Story of Olivers & Co Solicitors

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Oliver & Co asked us to enhance their website’s commercial awareness and attract more relevant users to generate business. We accomplished this by refining keywords to emphasize the commercial aspect, making it more likely to generate leads.

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We refined primary, service, and content management keywords to retarget relevant users via AdWords. By boosting commercial department awareness and targeting relevant users, we generated more leads through AdWords pay-per-click advertising.

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When Oliver & Co approached us requiring more leads, they were generating on average 4 leads a month and since receive an average of 25 leads a month. Their ROI increased by 4 times throughout the campaign meaning that they generated the required business and more for the campaign to be successful.

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To address this challenge, we chose WordPress and Elementor, two potent web development tools. WordPress provided a user-friendly platform with customization and live updates.

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Following implementation, the website successfully met its goals. Clients enjoyed a user-friendly experience with clear content presentation on various devices.

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Brands We Work With

We take immense pride in our collaborations with a diverse range of industry-leading brands and businesses. Our commitment to excellence has earned us the trust and partnership of these organisations. Here are some of the brands our team has had the privilege to work with:

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Website Projects Manager

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Sales & Marketing Executive

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Gabriel Kitchen Website Design Case Study

Overview of the Project

Solutions

01

02

03

04

05

06

Technologies Used

WordPress

Elementor

Responsive Design

UI UX design

Ready to Achieve Similar Results?

Real World Success Stories​

Success Story of Asbestos Justice

Success Story of Reader’s Digest

Success Story of Olivers & Co Solicitors

Success Story of WMCW

Brands We Work With

Clients Feedback

Oliver & Co Solicitors

Reader's Digest UK

Asbestos Justice

Oliver & Co Solicitors

Our Team

Our Clients

Brands

Claim Your Free Digital Marketing Review

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