JSC Chambers is a UK-based barristers’ chambers offering expert legal services across multiple practice areas. They approached NXTWEB with a clear objective: improve their visibility online, increase organic traffic, and solidify their presence in legal search queries.
Metric | Before | After | Change |
---|---|---|---|
Organic Traffic | 1,964 sessions | 7,834 sessions | 🔼 +299% |
Organic Keywords | ~150 | 348+ keywords | 🔼 +132% |
Top 10 Ranking Keywords | 11 | 25+ | 🔼 +127% |
Avg. Engagement Time | 49s | 1 min 00s | ⏱️ +21% |
Bounce Rate | ~37% | 29.94% | 🔻 -19% |
Top Performing Country | United Kingdom (77%) |
Cleaned up outdated metadata, removed index bloat.
Fixed broken links and improved mobile responsiveness.
Enhanced Core Web Vitals and site speed.
Identified legal industry-specific keywords with high search intent.
Optimized service pages and practice area sections.
Created new location-based landing pages.
Added structured schema markup to improve SERP visibility.
Integrated FAQs for rich results and improved dwell time.
Focused on relevant legal directories and citations.
Acquired context-rich backlinks from UK legal news and forums.
JSC Chambers’ SEO success with NXTWEB demonstrates how targeted content, on-page optimization, and strategic keyword execution can lead to sustainable traffic growth without relying on paid advertising.
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