ClickCease

NXTWEB

JSC Chambers
Case Study

JSC Chambers is a UK-based barristers’ chambers offering expert legal services across multiple practice areas. They approached NXTWEB with a clear objective: improve their visibility online, increase organic traffic, and solidify their presence in legal search queries.

Objectives

Increase organic visibility in legal and location-based searches.

Boost qualified traffic to the website.

Improve keyword rankings for high-intent queries

Deliver measurable improvements without paid ads.

Results at a Glance:

Metric Before After Change
Organic Traffic 1,964 sessions 7,834 sessions 🔼 +299%
Organic Keywords ~150 348+ keywords 🔼 +132%
Top 10 Ranking Keywords 11 25+ 🔼 +127%
Avg. Engagement Time 49s 1 min 00s ⏱️ +21%
Bounce Rate ~37% 29.94% 🔻 -19%
Top Performing Country United Kingdom (77%)

Strategy & Execution:

SEO Audit & Technical Fixes:

Cleaned up outdated metadata, removed index bloat.

Fixed broken links and improved mobile responsiveness.

Enhanced Core Web Vitals and site speed.

Keyword Optimization

Identified legal industry-specific keywords with high search intent.

Optimized service pages and practice area sections.

Content Strategy

Created new location-based landing pages.

Added structured schema markup to improve SERP visibility.

Integrated FAQs for rich results and improved dwell time.

Backlink & Authority:

Focused on relevant legal directories and citations.

Acquired context-rich backlinks from UK legal news and forums.

Organic Keyword Growth Snapshot

The Results

JSC Chambers’ SEO success with NXTWEB demonstrates how targeted content, on-page optimization, and strategic keyword execution can lead to sustainable traffic growth without relying on paid advertising.

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