Oliver & Co - Medical Negligence PPC

Key Results

Overview of the Project

Oliver & Co reached out to us with the objective of driving targeted traffic to their website and optimising keywords to boost conversions. The task at hand was particularly intricate due to the complex nature of their business, encompassing diverse family-related issues. We needed to strategise effectively to identify profitable cases within this complex landscape.

The Challenge

Oliver & Co’s area of the business was complicated as it encompassed a wide array of intricate medical conditions and legal scenarios. This required careful consideration and a strategic approach to ensure that the efforts invested yielded profitable outcomes. We had to map the various different medical conditions and analyse their relevance. This was crucial in identifying legally viable and financially beneficial cases for Oliver & Co.

Our Strategy

We began by optimising the keywords ensuring that when Oliver & Co’s target audience searched for relevant topics, the advertisements appeared in appropriate places on the search engine. Additionally, we implemented AdWords pay per click, which enabled us to target relevant keywords and display the website where these keywords held significance. By doing so, we increased the visibility of Oliver & Co and its products.

The Results

Oliver & Co’s website has seen a notable increase in traffic. Over the past 12 months, there have been more than 6,000 clicks, marking a 70% increase from the time of NXTWEB’s initial launch. Overall, the ROI obtained to date is 721%.