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Successful Web Redesign for Solicitors Expert Website Remodelling Resulted in More Targeted Leads… - Oliver & Co.

NXTWEB websites for solicitors mean greater visibility, targeted visits and more valued leads. Partner with a specialist web agency that gets results in legal sectors.

If you’re looking for the best digital marketing partners to transform your law firm’s website, you’re in the right place. Welcome to NXTWEB, the ‘results focused’ UK team of digital strategists, designers and marketers. Our team has a proven track record of new site designs and website redesigns delivering higher search visibility, refined traffic targeting and more valued leads. Continue reading to see how an experienced strategic marketing consultant enables ambitious legal firms to achieve their specific business objectives online.
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Results

More Backlinks
0 %
More Relevant Users
0 %
SEO Strategy Implemented
0 %

About
The Client

Oliver & Co Solicitors offer a comprehensive range of legal services and advice including drafting a Will, buying your first home to more complex matters such as injury claim and family matters. They have a group of lawyers that specialise in specific areas providing clients with the right advice.

The Challenge​

The existing SEO strategy was successful, and the website ranked above the government’s website, which is successful. However, the Oliver & Co website ranked above the government’s website, therefore we had to alter the SEO strategy to avoid receiving such a high volume of spam and generate more business through relevant leads by refining and targeting more specific keywords.

Our Strategy

We started the process by analysing the performance of the previous SEO strategy that was performing well and ranked above the government. One problem with the previous strategy was the quantity of spam therefore we used the analysis to develop a strategy that minimised the likeliness of receiving spam leads. Based on our analysis of the recommended keywords providing primary, service, and content management keywords we refined the keyword strategy to ensure that they were targeting specifically relevant users which are more likely to generate business rather than a broader audience that creates spam. The clients focused on the keywords throughout writing a blog which resulted with the website ranking above the government site on Google.

The Results

Overall, there was an increase in the relevant traffic visiting the website because the keywords target relevant subjects being searched for and the Google ranking has increased so the site is more accessible for users searching for relevant subjects. By adapting the SEO strategy, targeting relevant keywords and increasing the backlinks, the overall ROI increased.

Comparison

Before

After

NXTWEB – UK team with a proven track record of delivering online success in the legal sector

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Real World Success Stories​

At NXTWEB, we take pride in delivering results-driven digital marketing solutions for businesses in Chester and London. Here are some case studies of our work across various services:

Success Story of Asbestos Justice

Challenge:
Asbestos Justice sought to improve their online performance after an unsuccessful partnership with another agency. Their goal was to increase website traffic and conversions.
Solution:
NXTWEB implemented a focused SEO and PPC strategy to attract relevant traffic. They targeted specific keywords to enhance the website’s visibility and ran AdWords pay-per-click campaigns.
Results:
  • 40% reduction in budget while generating 33% more leads.
  • Increased lead value from £2-4K to £6-10K.
  • Significant growth in website traffic and cases.
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Success Story of Reader’s Digest

Challenge:

Reader’s Digest faced technical SEO challenges, causing lower search rankings and decreased organic traffic. They needed to enhance their SEO performance.

Solution:

NXTWEB conducted a thorough SEO analysis, identifying areas for improvement. They implemented a new SEO approach targeting the desired audience and performing comprehensive keyword analysis.

Results:
  • Organic traffic nearly doubled within 16 months.
  • Achieved the highest level in Google Search Console.
  • Significant increase in keyword rankings, setting new records.
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Success Story of Olivers & Co Solicitors

Challenge:
Oliver & Co asked us to enhance their website’s commercial awareness and attract more relevant users to generate business. We accomplished this by refining keywords to emphasize the commercial aspect, making it more likely to generate leads.
Solution:
We refined primary, service, and content management keywords to retarget relevant users via AdWords. By boosting commercial department awareness and targeting relevant users, we generated more leads through AdWords pay-per-click advertising.
Results:
When Oliver & Co approached us requiring more leads, they were generating on average 4 leads a month and since receive an average of 25 leads a month. Their ROI increased by 4 times throughout the campaign meaning that they generated the required business and more for the campaign to be successful.
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Success Story of WMCW

Challenge:

The challenge was to create a user-friendly website for WhatmyClaimWorth, ensuring their clients received comprehensive, honest, and specialized representation.

Solution:

To address this challenge, we chose WordPress and Elementor, two potent web development tools. WordPress provided a user-friendly platform with customization and live updates.

Results:

Following implementation, the website successfully met its goals. Clients enjoyed a user-friendly experience with clear content presentation on various devices.

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These success stories illustrate how NXTWEB marketing efforts helped businesses overcome challenges and achieve impressive results

View All Case Studies

Endeavour Education | E-Learning Platform Development

Cunninghams Rugs Website Redesign Case Study

Gabriel Kitchens Website Design Case Study

CWAC Social Media Case Study

Reader’s Digest UK Social Media Case Study

Gabriel Kitchens Case Study

Oliver & Co – Claim Calc

WhatmyClaimWorth – Website

Reader’s Digest SEO

Oliver & Co – Family Law PPC

 Asbestos Justice version 2

Lovespoons Website Case Study #2

Premier Accounts Website Case Study #3

Pureis SEO Case Study

Oliver & Co SEO Case Study

Softgames SEO Case Study

Hartey Wealth Management SEO Case Study

The Welsh Lovespoon Center SEO Case Study

Lovespoons Website Case Study

Pulsar Computing Website Case Study

Hartey Wealth Management Website Case Study

Asbestos Justice SEO Case Study

Ellis & Co Website Case Study

Fast Sale Florida Website Case Study

Oliver & Co PPC Case Study

Turtle Covers Advanced PPC Campaign

Classic Bike Parts Cheshire PPC Case Study

Sheepers PPC Case Study

Asbestos Justice Website Case Study

Asbestos Justice PPC Case Studies
View All Case Studies

These success stories illustrate how NXTWEB marketing efforts helped businesses overcome challenges and achieve impressive results

View All Case Studies

Brands We Work With

We take immense pride in our collaborations with a diverse range of industry-leading brands and businesses. Our commitment to excellence has earned us the trust and partnership of these organisations. Here are some of the brands our team has had the privilege to work with:

Clients Feedback

Discover what our clients have to say about their experience working with NXTWEB. Read feedbacks from businesses like yours who have seen real results with our digital marketing solutions.

Oliver & Co Solicitors

We’ve been working with Shaun and Pete at NXT Web for some time for our PPC campaign, and have always found them to be helpful, approachable, and knowledgeable. They are easy to work with and have spent time learning about what we do for our clients, to be able to use this knowledge to improve the PPC campaigns. Highly recommended. (Kerry Goulden of Oliver & Co Solicitors)

Reader's Digest UK

We've been working with Shaun and Erin at NxtWeb now for over 6 months, and find them friendly, knowledgeable and always on hand to give support and advice. With their expert help we've enhanced understanding across our team with bespoke training, and we have seen significant improvements in our online performance. A pleasure to do business with them, and very efficient.

Asbestos Justice

We have gone on to instruct NXTWEB to create new websites, SEO and PPC for Oliver & Co. They have been doing the PPC for Asbestos Justice since September 2019, and what we have noticed since NXTWEB has taken over, is that instead of spending £5000/month generating cases for us, we are now spending £3000/month for more cases and much better quality leads..

Oliver & Co Solicitors

NXTWEB has been looking after our SEO at Hartey Wealth and has been doing a fantastic job. The clear communication and explaining skills make it easy to understand a very complex subject! More importantly, the results have been much more than I imagined they could be. Anyone who needs SEO work should call NXTWEB immediately.

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Our Team

Get to know the faces behind NXTWEB! Our team is comprised of talented individuals with diverse backgrounds and expertise in digital marketing. Learn more about the professionals who are dedicated to helping your business succeed.


shaun nxtweb

Shaun

Digital Marketing Manager

anoop nxtweb

Anoop

Web UI/UX
Designer & Developer

Hassan

Website Projects Manager

pete nxtweb

Pete

PPC Manager

Bob​

Sales & Marketing Executive

Martin

SEO Manager

Our Clients

Please have a look at what our clients have to say

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Brands

The Brands We Are Helping To Grow

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unicef
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